Bally's Corporation

Vice President - Marketing

Bally's Corporation • $180K — $220K *
Chicago, IL 60629In-Person
Hospitality & Recreation
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in casino marketing or a related field
  • Proven track record in developing and executing successful marketing strategies
  • Strong understanding of player databases and segmentation practices
  • Experience in managing marketing budgets and promotional spend
  • Excellent leadership and team management abilities
  • Analytical mindset with skills in campaign performance evaluation
  • Familiarity with gaming regulations and compliance standards

Responsibilities

  • Develop and execute casino marketing strategies for player growth
  • Oversee player database to deliver targeted promotions
  • Plan and execute casino events to boost guest engagement
  • Manage diverse marketing campaigns across various platforms
  • Lead VIP player programs with personalized marketing strategies
  • Analyze player behaviors to drive marketing optimization
  • Partner with departments to ensure cohesive guest experiences

Benefits

  • $7 daily employee parking
  • Opportunity to work in a dynamic casino environment
  • Possibility for career advancement in a growing industry
  • Access to exclusive events and promotions for employees
Full Job Description
Responsibilities:
  • Develop and execute casino marketing strategies that increase player acquisition, retention, and frequency of play.
  • Oversee player database growth and segmentation to deliver targeted offers, promotions, and communications.
  • Lead the planning and execution of casino promotions, tournaments, giveaways, and special events that drive guest traffic and excitement.
  • Direct mail, digital, email, print, outdoor, and web-based campaigns that promote gaming, entertainment, and guest experiences.
  • Manage VIP and high-value player programs, including personalized marketing, exclusive offers, and relationship-building initiatives.
  • Manage all sales teams retail volume generation strategies including hotel, events, group, casino, bus, convention, catering, national, local, corporate, and trade.
  • Analyze player behavior, campaign performance, and revenue trends to identify opportunities for growth and optimization.
  • Partner with gaming, operations, hospitality, food and beverage, and entertainment teams to create coordinated guest experiences.
  • Oversee marketing budgets and ensure promotional spend is aligned with revenue goals and return on investment.
  • Maintain strong awareness of casino floor activity, player preferences, and competitive market trends to inform marketing decisions.
  • Ensure compliance with all gaming regulations, internal controls, and company policies related to promotions and guest communications.
  • Build, coach, and lead the casino marketing team to deliver high-impact campaigns and exceptional guest engagement.
  • Work closely with senior leadership to support long-term marketing plans, revenue targets, and brand positioning.
  • Perform other duties as assigned.

Competencies:
  • Leadership: Strong leadership, communication, and interpersonal skills.
  • Strategic Thinking: Ability to develop and execute effective marketing strategies.
  • Analytical Skills: Ability to analyze data, identify trends, and make data-driven decisions.
  • Project Management: Strong project management skills to manage multiple campaigns and initiatives.
  • Industry Knowledge: Understanding of the industry and target VIP client segments.

Compensation:
  • Target Salary Range: $180,000 - $220,000

Additional Benefits:
  • $7 Daily Employee Parking

Physical Demands & Work Environment:
  • Operates in both a professional office environment and casino setting, using standard office equipment such as computers, telephones, photocopiers, filing cabinets, and fax machines.
  • The work environment may include exposure to bright lighting, elevated noise levels, and occasionally stressful or fast-paced situations associated with casino operations.
  • Regularly required to communicate effectively by talking and hearing, as well as use hands and fingers to handle, operate, and manipulate objects, tools, and controls.
  • Frequently performs tasks involving sitting, and occasionally may be required to stand, walk, reach with hands and arms, climb, balance, stoop, kneel, crouch, or crawl.
  • Must be able to occasionally lift, carry, and/or move objects weighing up to 25 pounds.
  • Requires visual abilities including close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus to perform job duties effectively.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

About Bally's Corporation

Bally's Corporation is a holding company that owns and manages 11 casinos across seven states. The company was founded in 1975 and is headquartered in Reno, Nevada. Bally's casinos offer a variety of gaming options, including slot machines, table games, and sports betting. The company also operates a horse racing track in New Jersey. In 2020, Bally's Corporation acquired the sports betting platform Bet.Works and plans to expand its online gaming offerings. The company is publicly traded on the New York Stock Exchange under the ticker symbol BALY.
Learn more about Bally's Corporation
Size
4,800 employees
Market Cap
$877 million
Industry
Consumer Technology
Net Income
-$5.4 million
5 Year Trend
+26.1%
Revenue
$372.7 million
* Ladders Estimates

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