Vice President, Influencer MarketingWho You Are - A subject matter expert in leveraging influencers for brand success, capable of leading and mentoring a dedicated team of influencer specialists.
- An adept networker with proven experience in celebrity and influencer marketing, specifically within the B2B business space.
- A trusted client partner and advisor who proactively counsels clients, and uncovers business needs to build collaborative, strategic programs rather than simply executing requests.
- A proven track record of building client trust and driving business development, including both incremental account growth and new business acquisition.
- A compelling presenter and communicator who engages effortlessly with clients, prospects, and internal stakeholders alike.
- An out-of-the-box critical thinker with exceptional problem-solving abilities who looks well beneath the surface.
- A dynamic, high-energy individual deeply immersed in culture and social platforms.
What You'll Do - Translate client goals into effective influencer-led campaigns by acting as a thought leader and critical thinker for both clients and the agency, contributing directly to integrated marketing strategies.
- Direct the full end-to-end influencer procurement lifecycle, from establishing initial strategy and recommendations to leading negotiations and ongoing partnership management.
- Formulate and scale influencer strategies across accounts, creating strategic recommendations and securing alignment on major, culture-forward initiatives.
- Act as an essential voice and trusted advisor to clients, managing day-to-day account collaborations and strategic partnerships.
- Champion relations with key tastemakers, brand partners, and influencers, integrating them into brand ecosystems on both a programmatic and ad-hoc basis.
- Track, analyze, and proactively present competitive brand insights and cultural trends to clients, showcasing agility by designing unique entry points for brands to capitalize on these trends.
- Conduct regularly scheduled client meetings (via Zoom or in person) as the primary team representative, steering the agenda and delivering comprehensive follow-up recaps.
- Evaluate and leverage social tools and technologies, maintaining a deep understanding of influencer social analytics and paid social.
Client Leadership:- Actively provide strategic counsel and be a senior strategic voice for the client
- Build strong relationship that establishes trust with clients
- Supervise and direct account teams on client deliverables
- Create and sell in influencer marketing programs with synergies between PR + organic social + paid social, including measurement at the core of every program
Program Oversight & Management- Design work plans for programs
- Ensure work output is the best it can be (of self and team members)
- Collaborate within integrated agency teams and with agency partners
- Problem-solve quickly when issues arise; be solution-oriented in all scenarios
- Create and track budgets; understand profitability
- Set goals and KPIs for your programs
Team Management- Inspire and motivate team members while driving initiatives that strengthen agency culture
- Define and establish clear performance benchmarks for account teams
- Deliver ongoing, real-time coaching and constructive feedback to elevate teammates and enhance overall work quality
- Actively challenge the status quo to drive innovative thinking
- Guide the team through challenges by serving as an effective problem solver
- Partner with supervisors to allocate staff and resources efficiently based on individual skills, interests, and developmental opportunities
What You'll Bring:- Influencer Marketing & Network Expertise
- Meaningful foundation in influencer marketing, supported by an established and expanding network of relationships with agents and managers.
- Deeply connected to evolving digital culture, platform innovations, and industry trends to create timely, future-forward collaborations.
- Stay informed on platform best practices and proactively share insights and innovations with peers, clients, and prospects.
- Experience within the financial services and/or credit card industry
- Team Leadership & Development
- Experience managing a team of 3-4 direct reports, with a proven ability to motivate teammates and foster their growth.
- Proven capability to lead account teams through influencer identification, negotiation, and comprehensive activation management.
- Client Management & Communication
- Confident client lead across multiple workstreams, with the ability to command a room and secure stakeholder buy-in across multiple channels.
- Highly articulate communicator, engaging presenter, and versatile writer.
- Required ability to travel for face-to-face engagements at client offices, events, and live activations.
- Strategic Execution & Adaptability
- Self-directed, highly motivated leader who takes full ownership of projects from conception through to execution.
- Strong project leadership capabilities grounded in strategic thinking and effective communication.
- Exceptionally nimble and adaptable, with the ability to fluidly navigate changing pathways and counsel clients on strategic pivots.
What We'll Bring:Here are a few highlights of the benefits we offer at M Booth:
- A workplace that's alive with courage, ideas, respect and humanity
- Professional growth and development programs to help advance your career
- Comprehensive health care and wellness plans for your entire family
- A 401(k) Savings Plan and Flexible Spending Accounts
- Paid holidays, Unlimited Paid Time Off (Personal, Sick, Vacation), and Summer Fridays
- Additional Perks: Family Leave, Well-Being Programs, and Commuter Benefits
- SALARY: $136K - $165K
Location: New York CityOur Flexible Work Policy:
We believe that our best work happens in a hybrid working environment. If you are in the NYC (or commutable surrounding distance) hub we want to see you in person 2 days a week. That could mean in our office, in our client's office, on the road with them or attending an industry event.
