OverviewAs VP/Director, B2B & Account-Based Marketing Strategy your comprehensive marketing expertise will be essential to providing strategic leadership on key B2B client engagements.
Demonstrating an intimate understanding of how consumers and B2B buyers and decision-makers interact with channels and technology, this pivotal role demands a focus on how to most effectively solve clients' business challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.
ResponsibilitiesDay-to-day, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:
- Analyzing a variety of data-centric resources to develop powerful insights into behaviors that fuel consumer and business decision-making and guide the development of a coherent and effective connections plan
- Mapping complex, multi-stakeholder B2B customer journeys and consumer experience journeys to identify high impact moments for brands to connect and influence
- Crafting stories based on how people are interacting with digital platforms, peer networks, their devices, and other technology to reveal how brands can better connect with their prospect and customer audiences
- Partnering with relationship leads, data and technology experts, creative strategists, and other cross-capability teams to translate the holistic communications plan into innovative ideas and programs, resulting in smartly-mapped marketing tactics that deliver on stated goals
- Identifying opportunities to leverage marketing technology and data throughout the communications plan-including the use of first-party data, AI, and intent signals to drive personalization and account-based marketing (ABM)
- Leading the evolution and ongoing management of a connections toolkit - a consistent approach to connections strategy outputs
QualificationsThis crucial role requires a depth of expertise (10-12 years), including a track record of impactful work experience and professional ingenuity - which means you are: - A multichannel digital media-savvy B2B marketing expert, passionate problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel media orchestration
- A proven track record in leveraging audience segmentation to build customer strategies
- Deep familiarity with the B2B marketing landscape, including experience with ABM platforms, LinkedIn advertising, B2B content marketing, and understanding of B2B buying committees and long sales cycles
- A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that drive strategic communications planning and implementation
- A cross-channel thinker with working knowledge of media, who is adept at innovative channel selection and role definition that creates the synergy between conceptual ideas and the possibilities of execution
- A creative partner who can brief teams on the job to be done for each channel and own the vision for how the holistic system will come together
- A team leader and relationship builder who can provide an authoritative point of view with senior clients, while fostering partnership and collaboration with all levels of the agency and its partners
- An approachable manager with a strong history of team oversight and talent development; known for an ability to coach, educate and grow junior talent
- An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change
- Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL• E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.
Got the sparkle? Apply if you believe your unique skills are a fit.
Additional informationPublicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
