OverviewThe Vice President, Integrated Investment is a senior leader responsible for overseeing a large financial services client account, ensuring they deliver against business objectives while driving exceptional media, financial, and client outcomes. This role partners closely with executive leadership to help shape the Investment practice, guide strategic direction across channels, and develop high-performing teams. The VP serves as a trusted advisor to clients, a mentor to senior team members, and a key contributor to agency growth and innovation.
ResponsibilitiesClient Leadership & Strategic Partnership - Act as a senior strategic advisor to clients, providing thought leadership, addressing business challenges, and ensuring long-term client satisfaction and retention.
- Build and maintain executive-level relationships with client stakeholders and key vendor partners.
- Shape portfolio-level investment strategies that align with broader business and marketing objectives.
- Lead strategic discussions around media investment, growth opportunities, innovation, and performance optimization.
- Articulate the value of Investment, media strategy, and agency capabilities to clients and internal stakeholders.
Investment Strategy & Innovation - Define cross-channel go-to-market investment strategies that drive business growth and client success.
- Establish and oversee robust test-and-learn frameworks to continuously refine media effectiveness and investment performance.
- Stay at the forefront of media, technology, data, and platform innovation to maintain a competitive advantage.
- Identify and capitalize on high-value growth opportunities through emerging platforms, technologies, partnerships, and media products.
- Guide the strategic direction of client portfolios to ensure sustained growth, operational excellence, and performance improvement.
Financial Stewardship - Oversee financial management, including budgeting, forecasting, revenue management, and profitability.
- Ensure accounts meet financial targets while identifying opportunities to expand scope and drive organic growth.
- Contribute to new business efforts, including pitches, growth initiatives, and agency revenue expansion opportunities.
- Maintain accountability for the financial success and overall performance of client portfolios.
Team Leadership & Talent Development - Lead, inspire, retain, and develop high-performing Investment teams.
- Coach and mentor Directors and Associate Directors, helping build future leadership capabilities and succession plans.
- Foster a culture of collaboration, innovation, accountability, and continuous improvement.
- Recognize and celebrate team achievements while elevating standards for performance and client service.
- Drive talentdevelopment initiatives, resource planning, and organizational effectiveness across the practice.
Cross-Functional Leadership - Partner with Strategy, Analytics, Operations, Social, Search, Programmatic, and broader agency teams to deliver integrated client solutions.
- Lead cross-functional collaboration to ensure media strategies align with broader client business objectives.
- Contribute to department-wide initiatives focused on process improvement, operational excellence, and practice growth.
- Drive the adoption of standardized ways of working, best practices, and scalable operating models.
Qualifications- 10+ years of performance media, digital investment, media planning, buying, or related agency/client-side experience.
- 7+ years of demonstrated success leading and developing high-performing teams.
- Extensive experience managing large-scale media investments and client portfolios.
- Experience with Prisma and DCM/CM360 preferred
- Deep understanding of digital media channels, buying platforms, investment strategies, and evolving marketplace trends.
- Strong business, financial, and commercial acumen with experience managing budgets and driving growth.
- Excellent communication, presentation, leadership, and stakeholder management skills.
- Proven ability to influence senior stakeholders and lead complex cross-functional initiatives.
Additional informationOur Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
