The role

While this is a remote role, this candidate must sit in the Seattle Area

You author the experience brief for every patient-facing surface: acquisition-to-conversion, PDP and checkout, refill and win-back, personalization, content, and the martech. You turn the persona of record into a built experience, commission the build from Engineering, and stand behind conversion and retention. You own the capability and the surface, not the revenue number, and you build the capability once so Commercial never rebuilds it. This is the seat every patient meets TelyRx through.

What you'll own

• The experience brief for every patient-facing surface: acquisition, PDP and checkout, refill and win-back, personalization, content, and the martech.
• The authored experience that turns the persona of record into something built and measured.
• Conversion rate and lift by surface, experiment velocity and win rate, and brief-to-ship time.
• The seam with Engineering: you author and commission, they build, and you hold the surface to the number.
• The team: Content Experience, SEO and Organic Growth, UX, Manager CRO and Experimentation, and the Personalization and Lifecycle Lead.

What you'll do

• Author the experience brief from the persona of record, and commission the build from Engineering.
• Own conversion rate and lift by surface, and run the experimentation program through the Manager, CRO and Experimentation.
• Own PDP, checkout, refill, and win-back surfaces, and the personalization and content that lift them.
• Own the martech, tags, and conversion tracking the paid and organic engines run on.
• Lead Content Experience, SEO and Organic Growth, UX, and the Personalization and Lifecycle Lead.
• Partner with BI on the measurement truth that judges each surface, and with Commercial on the briefs.
• Keep the capability built once and reusable, so Commercial pulls it rather than rebuilding it.
• Grow the experimentation muscle and the team, so win rate and bench both compound.

How success is measured

You run experience from a small set of conversion numbers and set the objectives for the surface team.

FIRST 90 DAYS

• One conversion baseline and target by surface, agreed with BI.
• An experiment backlog running with a win-rate view.
• The refill and win-back surface roadmap agreed with Commercial and Lifecycle.

THE NUMBERS THAT MATTER

• Yours to own. Conversion rate and lift by surface, refill and win-back completion, experiment velocity and win rate, and brief-to-ship time.
• You influence. Acquisition and retention numbers, owned by Commercial, moved by the surfaces you build.
• The rhythm. You set the experience OKRs and run the experiment review off conversion and win rate.

Requirements

What you bring

MUST-HAVES

• Led digital experience, conversion, or product for a DTC or consumer platform.
• Ran a CRO or experimentation program and moved a conversion metric.
• Owned PDP, checkout, or lifecycle surfaces end to end.
• Built and led a team across UX, content, SEO, and experimentation.

NICE-TO-HAVES

• Healthcare, pharmacy, or regulated consumer experience.
• Worked in a capability-versus-outcome model, serving outcome owners from a shared capability.

How we work

You author the experience and commission the build, serving every outcome owner from one capability. Hold the experience bar firm and stay agile on experiments.

The Tely 5 are how we work, at every level. They are a loop, not a checklist:

• Own it. Take the conversion capability as yours across every surface, including the seam where your build meets the number Commercial owns.
• Get it right. Protect patient trust in the experience: accurate, accessible, compliant surfaces, and data handled with care.
• Read the signal. Let the experiment results and the funnel telemetry, not opinion, decide what ships and what gets retired.
• Make it better. Build the capability once and serve every outcome owner, so Commercial never rebuilds the surface.
• Grow it. Grow the experimentation muscle and the team, so the win rate and the bench both compound.

Patient at the center. Run as one team.

At this level, that means owning the experience brief and conversion by surface, running the experiment program, and building the capability once so Commercial never rebuilds it.

Compensation and benefits

• Compensation
• Bonus or equity, if applicable
• Health, dental, vision
• PTO, parental leave, and other benefits