Vice President, Demand Generation

Re:Build Manufacturing

$214K — $357K *
US-AnywhereRemote in United States
Manufacturing & Automotive
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10-12 years of B2B marketing experience, 5-7 years in demand generation leadership
  • Bachelor's degree required; MBA preferred
  • Proven track record in scaling demand generation within complex technical environments
  • Expertise in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce)
  • Strong analytical capabilities focused on marketing attribution and pipeline metrics
  • Strategic thinker with high-level communication and presentation skills
  • Experience managing significant marketing budgets.

Responsibilities

  • Architect and implement demand generation strategies across various channels
  • Generate qualified pipeline through integrated digital marketing campaigns
  • Lead and cultivate a high-performing demand generation team
  • Collaborate with Sales leadership to optimize lead quality and pipeline goals
  • Manage and enhance the marketing technology stack and automation systems
  • Establish and track KPIs to measure ROI and campaign effectiveness
  • Present insights and strategies to executive leadership.

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Retirement plan offerings
  • Generous paid time off policy
  • Opportunity for annual and long-term incentive compensation
  • Employee ownership stake in the company.
Full Job Description
Who we are looking for:

We're seeking a strategic and goal-oriented Vice President of Demand Generation. This role will lead marketing efforts to drive qualified pipeline growth across Re:Build Manufacturing's portfolio companies. This leader will develop and implement integrated demand generation strategies that fuel our aggressive revenue goals while building scalable marketing frameworks for long-term success.
What you get to do:
  • Architect and implement demand generation strategy across multiple channels and portfolio companies
  • Generate qualified pipeline growth through coordinated digital marketing, content, events, and ABM programs
  • Lead and develop a high-performing demand generation team
  • Partner with Sales leadership to align on pipeline goals and optimize lead quality
  • Manage marketing technology stack and optimize marketing automation and CRM systems
  • Establish data-driven KPIs and reporting to measure ROI and campaign effectiveness
  • Present strategic recommendations and performance insights to executive leadership
What you bring to the team:
  • 10-12 years of progressive B2B marketing experience with 5-7 years leading demand generation teams
  • Bachelor's degree required; MBA preferred
  • Proven success scaling demand generation in manufacturing, industrial, or complex technical environments
  • Expert knowledge of marketing automation (HubSpot, Marketo) and CRM platforms (Salesforce)
  • Strong analytical skills and experience with marketing attribution and pipeline metrics
  • Strategic mindset with excellent executive communication and presentation abilities
  • Experience managing multi-million-dollar marketing budgets

The base salary range for this position is $214,357 - $357,263 per year. This range represents the Company's good faith estimate of the base compensation for this role at the time of posting. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, internal equity, and geographic location. In addition to base salary, this role may be eligible for annual incentive compensation and/or long-term incentives, subject to Company plans. The Company offers a comprehensive benefits package including medical, dental, vision, retirement, paid time off, and other benefits.

The BIG payoff

We are a company who is going to make a difference in the industries and the communities in which we choose to operate.

Every employee of Re:Build will share ownership in the company and will share in the financial rewards of the success we achieve together, at all levels of the company!

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