Hallmark Cards, Inc

Vice President, Content Distribution & Partnerships

Hallmark Cards, Inc • $171K — $240K *
New York, NY 10025In-Person
Media
11 - 15 years of experience
3 days ago
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Job Overview by Ladders

Qualifications

  • Bachelor's degree required
  • 15+ years of experience in media distribution or business development
  • Proven success in negotiating complex distribution agreements
  • Deep understanding of MVPD, vMVPD, FAST, and AVOD negotiations
  • Exceptional leadership and communication skills

Responsibilities

  • Lead strategic negotiations for distributing Hallmark content across various platforms
  • Manage and develop a high-performing team of dealmakers and partner managers
  • Develop pathways to maintain and grow Hallmark+ subscribers
  • Drive innovation in commercial partnerships to enhance subscriber engagement
  • Collaborate with cross-functional teams for seamless execution of agreements
  • Stay ahead of industry trends to inform strategic decisions
  • Serve as a thought leader advocating for innovative business structures

Benefits

  • Dynamic leadership role with a focus on innovation
  • Collaborative work environment across multiple departments
  • Opportunity to influence the strategic direction of Hallmark Media
  • Access to a diverse portfolio of media platforms and content
  • Potential to drive meaningful consumer engagement and business growth
Full Job Description
The Vice President, Content Distribution & Partnerships will lead a team focused on the negotiation of complex distribution agreements across a diverse portfolio of digital and traditional media platforms. This executive will be responsible for identifying new commercial pathways and driving strategic growth while ensuring alignment with Hallmark's broader business objectives across Pay-TV, FAST, AVOD and Hallmark+. The Vice President, Content Distribution & Partnerships will also oversee management of partners following deal completion to maintain and strengthen relationships and build new opportunities together.

The salary range for this job is between $171,700-$240,000. Salary rate will take into consideration several factors including location.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Lead strategic negotiations for the distribution of Hallmark content across various platforms and partners, including MVPDs, vMVPDs, FAST and AVOD, third-party platforms, and connected devices.
  • Manage and develop a high-performing team of dealmakers and partner managers, and foster a culture of innovation, accountability, mentorship and collaboration.
  • Develop pathways to maintain and grow subscribers for Hallmark+.
  • Drive innovation in commercial partnerships and structures to drive subscriber acquisition, engagement and revenue growth for Hallmark Media.
  • Collaborate with Programming, Marketing, Legal, Finance, Product and Technology teams to ensure cross-functional alignment and seamless execution of distribution agreements and other media partnerships.
  • Stay ahead of industry trends in media consumption, platform innovation, and regulatory changes to inform strategic decisions and identify new business opportunities.
  • Serve as a thought leader across Hallmark Media, and strongly advocate for innovative structures that balance short and long-term business objectives.


BASIC QUALIFICATIONS:

  • Bachelor's degree.
  • 15+ years of experience in media distribution, content partnerships, or business development within entertainment (TV/Film) or digital distribution/streaming.
  • Proven success in negotiating complex distribution agreements and managing high profile partnerships.
  • Deep understanding and direct experience with MVPD and vMVPD negotiations and other distribution models including FAST and AVOD, app distribution, and platforms channels. Exceptional leadership and communication skills, with the ability to influence internal stakeholders and external partners.
  • Experience working in fast-paced, matrixed environments, balancing creative, operational, and financial priorities.


OTHER REQUIREMENTS:

  • Experience with large digital companies (Google, Amazon, Roku, etc.) a plus.
  • Strong organizational skills, with the ability to manage various projects with multiple stakeholders.
  • Strategic thinker with proven success in creating new business opportunities.


About Hallmark Cards, Inc

Hallmark Cards, Inc. is a private, family-owned American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the largest manufacturer of greeting cards in the United States. In addition to greeting cards, Hallmark also manufactures such products as party goods, gift wrap, and stationery. The company also operates a chain of retail stores under the Hallmark Gold Crown banner. Hallmark has a long-standing reputation for quality and innovation in the greeting card industry, and has won numerous awards for its products and advertising campaigns.
Learn more about Hallmark Cards, Inc
Size
30,000 employees
Industry
Food & Beverages
Founded
1910
* Ladders Estimates

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