Overview

 

 

 

Responsibilities

*Considering candidates who reside in Ontario, British Columbia and New Brunswick provinces*

 

 

OVERVIEW

 

Lead the strategy, growth, and operational performance of Travel Leaders’ Canadian affiliate network, overseeing member services, recruitment, partner relations, marketing, and public relations. Maintain full P&L responsibility while leading business development and supporting teams to deliver exceptional member value and sustainable growth.

 

 

RESPONSIBLITIES

 

New Member Recruitment  

• Establish annual recruitment goals, accountability measures, and incentive program.
• Develop and implement annual recruitment campaigns and track/report results.
• Ensure competitiveness in the Canadian marketplace.

Member Sales & Services

• Lead, coach, and develop high performers within the member services team.
• Establish annual performance goals, accountability measures, and incentive programs aligned to organizational objectives.
• Develop, execute, and refine annual and long-term sales strategies to drive acquisition, growth, and retention.
• Monitor monthly performance, trends, and KPIs; adjust strategies to maximize results.
• Oversee contract renewals and ensure alignment of Affiliate needs with organizational offerings.
• Partner with the Events team to plan and execute Affiliate Regionals and key events.

Partner Relations

• Analyze market opportunities and negotiate agreements for Canadian only preferred suppliers.
• Provide ongoing market intelligence to the executive team that could impact existing or potential agreements.
• Meet regularly with Canadian suppliers to review progress against established targets and to propose any adjustments to the contract terms/goals as/if necessary/optional.
• With the assistance of Revenue Management, ensure that supplier results are accurately reported monthly.
• With the support of the accounting team, oversee the reporting and collection of all guaranteed and back end overrides from suppliers.
• Submit quarterly and annual supplier revenue forecasting to Finance and make appropriate monthly adjustments to projections based on performance.

Public Relations

• With the assistance of PR team, manage Canadian PR firm partnership.
• When appropriate, respond in support of company objectives to press inquiries and/or requests for interviews.
• Establish annual communication plan and provide market and/or product intelligence.

Operations & Financial Accountability

• Maintain full P&L responsibility for Canada operations.
• Enhance reporting, benchmarking, and analytics to support data-driven decision-making.
• Ensure operational excellence across all member-facing sales functions.
• Perform other duties as assigned.

 

 

 

COPY/PASTE RESPONSIBILITIES HERE:

Qualifications

QUALIFICATIONS

• Bachelor’s degree required.
• 10+ years of progressive leadership experience in sales, account management, or business development; travel industry or consortia experience strongly preferred.
• Demonstrated success developing and executing strategic sales plans that drive growth, retention, and profitability.
• Strong financial acumen, including experience with P&L ownership, forecasting, and performance management.
• Expertise in contract negotiation, renewals, and long-term relationship management.
• Highly analytical with experience leveraging reporting, benchmarking, and data insights to guide decision-making.
• Excellent organizational and time management skills.
• Strong communication and presentation skills with the ability to engage senior stakeholders.
• Willingness to travel approximately 25% of the time  

 

                          

 

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company’s financial goal achievement and individual performance.

 

 

 

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