About the Role:

Reporting to the Sr. Manager, Vertical Marketing, the Vertical Marketing Manager is responsible for developing and executing targeted growth strategies for North America.

In this role, you will serve as the go-to expert for North American industrial markets, driving commercial initiatives across functions that address unique customer needs. Working with sales, service, product, and marketing teams, you will craft compelling growth initiatives, build strong industry partnerships, and strengthen Hach’s position as the leader in water analysis. If you are passionate about understanding customer challenges and rallying cross-functional teams to bring solutions to them with commercial excellence, we want to hear from you.

This position is part of the North America Marketing team, located in Loveland, CO, and will be hybrid.

In this role, a typical day will look like:

• Research and analyze industrial market trends, regulatory changes, customer pain points, and vertical-specific opportunities.
• Plan and deliver comprehensive annual growth initiatives aligned with market opportunities and business goals, including growth strategies for sub-verticals, such as power, semiconductor, food and beverage, and chemical markets.
• Drive cross-functional execution of commercial growth initiatives and sub-vertical growth strategies.
• Partner with marketing campaign managers, digital marketers, and demand generation experts to align campaigns and initiatives with business growth strategies and customer needs.
• Collaborate with trade show and event managers to plan and execute events that reinforce Hach’s leadership in water analysis.
• Work closely with North American sales teams to develop vertical-specific strategies and tools for success.
• Ensure that new and existing products address the most critical needs of customers in North America.
• Track, measure, and analyze the performance of growth initiatives against established KPIs and use problem solving to adjust strategies as needed.
• Build and maintain relationships with relevant industry organizations, associations, and influencers.

The essential requirements of the job include:

• Bachelor’s degree required; MBA or advanced marketing degree preferred.
• 5+ years of progressive commercial experience in marketing/product management
• Demonstrated experience developing and executing growth or go-to-market strategies in a B2B environment.
• Experience using market, customer, or performance data to identify opportunities and support decisions.
• Proven ability to work cross-functionally and lead through influence.

It would be nice if you also possess:

• Experience in an industrial or manufacturing environment
• Experience in water treatment or industrial water

We anticipate this requisition will be open for a minimum of five days, though it may be open for a longer period of time. We encourage your prompt application.

At Hach, we believe in supporting your success at work and beyond. We recognize the benefits of flexible, hybrid working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a hybrid work arrangement in which you can work part-time at the Company location identified above and part-time remotely from your home. Additional information about this hybrid work arrangement will be provided by your interview team.

US ONLY:

The below range reflects the range of possible compensation for this role at the time of this posting. We may ultimately pay more or less than the posted range. This range may be modified in the future. An associate’s position within the salary range will be based on several factors, including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs.

The compensation range for this role is $135000 - $145000 USD per year. This job is also eligible for Bonus Pay.

We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. 

US residents: In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.