TikTok

Vertical Director - Global Business Solutions - New York

TikTok$148K — $275K *
Food & Beverages
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15+ years in digital advertising, ad sales, or brand marketing
  • 5+ years managing large sales teams
  • Strong knowledge of Food, Beverage, and Alcohol industry
  • Expertise in technology, media, and entertainment platforms
  • Ability to foster C-Level executive relationships

Responsibilities

  • Develop and execute revenue strategy
  • Build product expertise to drive growth
  • Champion a customer-first sales approach
  • Provide leadership and coaching to the sales team
  • Stay ahead of industry trends
  • Lead and develop a national sales organization

Benefits

  • Day one access to medical, dental, and vision insurance
  • 401(k) savings plan with company match
  • Paid parental leave
  • Short-term and long-term disability coverage
  • Life insurance
  • Wellbeing benefits
  • 10 paid holidays and 10 paid sick days annually
Full Job Description
Responsibilities

About the Team: The Global Business Solutions (GBS) ad sales team works with some of the largest Fortune 100 organizations across all categories. They are responsible for enabling advertising on the platform and connecting users with brands. About the Role: The Vertical Director is the business leader responsible for driving revenue strategy and business growth for TikTok's Food, Beverage, and Alcohol advertising portfolio, across both Enterprise and Small Business Accounts. This role leads go-to-market strategy, manages a team of Sales Leaders, and is accountable for achieving revenue and product goals. The Vertical Director identifies business priorities, allocates resources strategically, and drives scalable growth across the vertical. Responsibilities: - Develop and execute the strategy to achieve revenue targets - Build deep product expertise to identify enhancements that unlock growth - Champion a customer-first, consultative sales approach - Provide strategic leadership and coaching to deliver on ambitions - Stay ahead of industry trends and customer opportunities within the vertical - Lead and develop a national sales organization of people managers and individual contributors

Qualifications

Minimum Qualifications: - 15+ years of experience in digital advertising, ad sales, or brand marketing - 5+ years of experience managing large sales teams - The role is based in New York (NY), and the candidate must be willing to travel across the country to meet the demands of the business Preferred Qualifications: - Strong knowledge of the Food, Beverage, and Alcohol industry - Expertise in technology, media, and entertainment platforms - Experience managing people managers of varying experience - Strong Knowledge of the client and agency ecosystem - Turns data into actionable insights that drive scalable solutions - Ability to foster C-Level executive relationships and to recruit/retain top talent - A proven penchant for creative problem-solving, high-level negotiation, and exceeding sales targets

Job Information

[For Pay Transparency]Compensation Description (Annually)

The base salary range for this position in the selected city is $148572 - $275200 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).

The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates:

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:

1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;

2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and

3. Exercising sound judgment.

About TikTok

TikTok is a social media app that allows users to create and share short videos. The app was launched in 2016 by Chinese tech company ByteDance. TikTok has become one of the most popular social media apps in the world, with over 1 billion active users. The app has been downloaded over 2 billion times worldwide. TikTok has faced controversy over its data privacy practices and its potential ties to the Chinese government. In 2020, the app faced a potential ban in the United States, but a deal was reached with Oracle and Walmart to create a new company called TikTok Global.
Learn more about TikTok
Size
1,750 employees
Industry
Founded
2012

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