Role:Topps Digital, a division of Fanatics Collectibles is looking for a
User Acquisition Manager who prides themselves on being a proactive and effective problem-solver, as well as having a strong passion for digital marketing. Someone who understands the importance of data driven decision-making and comprehensively understands the in's and out's of the digital advertising ecosystem.
This position will help develop and drive day-to-day user acquisition and retargeting campaigns via multiple channels. These channels include, but are not limited to, Google AdWords, Meta/Instagram, 3rd party Ad Networks, CTV (Connected TV), digital sponsorships, licensor collaborations, and select others to generate qualified downloads of Topps Digital's suite of digital collectible apps (8 total apps).
This role will also be a driving force in creating compelling marketing campaigns that appeal to both physical AND digital collectors alike as they engage with the Fanatics Collectibles ecosystem through multiple touchpoints (Topps Digital apps, Fanatics Collect, Fanatics LIVE, Topps.com, Fanatics.com)
What you will be doing...- Managing 3rd Party Ad Network relationships
- Research and recommend 3rd party ad networks to test
- Onboard & integrate new ad partners with our attribution platform (Singular)
- Supply networks with assets, creative refreshes, tracking links, etc.
- Monitor campaign performance and recommend optimizing solutions
- Manage budgets and allocate accordingly to strive for optimal ROI
- Create, manage & optimize in-house marketing campaign efforts
- Google AdWords campaigns, App Store Search Ads, etc.
- Research and test interest groups to find new pockets of users
- Maintain relationship w/ attribution account rep to maximize platform features & tools
- Work with marketing graphic designer to concept new ad creatives based on previous creative performance data
- Storyboard and project manage video ad creation and production
- Create campaign performance reports & effectively summarize for department review
- Create easily digestible UA reports to present to internal stakeholders
- Work closely with larger Fanatics Collectibles & Fanatics Holdings groups to identify and leverage cross-promotional opportunities
- Collaborate on creating experiential events to help drive on-site app downloads
What you will bring...- 4+ years previous User Acquisition or App Marketing Manager experience is required
- Prior experience with app or game developer/publisher is highly recommended
- Experience planning, buying, and optimizing ROI-based campaigns
- Experience working with 3rd Party Ad Networks & UA ad buying agencies
- Upyield, Zoomd, TVScientific, Klay Media, etc.
- Experience with Meta Ads Manager, Google AdWords, and Apple Search Ads is required
- Familiarity with attribution software to influence data-driven decision-making
- Familiarity with mobile app and industry terminology and processes
- e. installs, retention, CPI, CAC, IAP, LTV, ROAS, CVR, cohort segmentation, etc.
- Knowledge of trends and current events as they relate to the sports & entertainment apps in the Topps Digital suite and beyond:
- MLB, NFL, NBA, UEFA, WWE, Disney, Star Wars, Marvel, etc.
- Proficient in Microsoft Excel
- Effective communicator with strong writing and communication skills
- Willingness to work industry events to help drive on-site UA efforts
- All Star Weekends, Comic Cons, Fanatics Fest, etc.
- Ability to work in a fast-paced, demanding work environment
- Passionate collector or in-depth knowledge of collectibles ecosystem
The salary range represents base pay only and does not include short-term or long-term incentive compensation. This salary range is specific to New York City and may not be applicable to other locations. When determining base pay, as part of a final compensation package, we consider several factors such as location, experience, qualifications, and training. For information about our benefits, please visit https://benefitsatfanatics.com/
NYC Salary Range
$96,250-$120,000 USD
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