Position Summary...What you'll do...Role summary: The Senior Manager, Strategy - Shows and Events, leads the development and execution of strategic initiatives for key corporate events, collaborating across business units to align objectives and resources. This role drives transformational change from concept through implementation, ensuring effective project management and sustainable processes. By fostering strong stakeholder relationships and overseeing cross-functional teams, the position ensures consistent messaging and successful delivery of high-impact events. The role also emphasizes talent development, accountability, and continuous improvement to support Walmart's mission and operational excellence.
About the team: The Events team leads the vision, strategy, and execution of Sam's Club's MAP Internal, B2B, and B2C events, ensuring every experience aligns with the mission to enhance customer and member engagement. This team manages marquee industry events such as Cannes Lions, CES, and NRF, transforming them into platforms for business growth. They drive executive thought leadership, sales engagement, and brand visibility through strategic planning and flawless execution. The team collaborates cross-functionally to deliver impactful experiences that support measurable business outcomes and strengthen brand relationships across the retail experience network.
What you'll do: - Own the annual strategy and investment recommendations for Sam's Club Connect's participation in key industry events, including Cannes Lions, CES, NRF, and other strategic forums.
- Evaluate sponsorships, partnerships, activations, and executive engagement opportunities to maximize business impact, thought leadership, and advertiser growth.
- Partner with Sales Leadership to develop client engagement strategies, executive meeting plans, and event playbooks that drive business outcomes.
- Collaborate with Executive Leadership, Corporate Communications, and Marketing to shape event narratives and industry presence.
- Lead end-to-end planning and execution of events and sponsorships.
- Drive cross-functional alignment and measure performance to optimize ROI, engagement, and pipeline impact.
What you'll bring: - 6-8+ years of experience in experiential marketing, event strategy, integrated marketing, sales enablement, or related disciplines.
- Proven experience leading large-scale industry event programs such as Cannes Lions, CES, NRF, or similar marquee industry events.
- Strong track record of managing complex cross-functional initiatives and multiple stakeholders.
- Experience developing executive engagement programs and thought leadership opportunities.
- Demonstrated ability to create sales engagement strategies that drive measurable business outcomes.
- Strong project management, budget management, and vendor management experience.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to thrive in fast-paced, highly matrixed environments.
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
-Health benefits include medical, vision and dental coverage
-Financial benefits include 401(k), stock purchase and company-paid life insurance
-Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $117,000.00 - $234,000.00
BENTONVILLE, Arkansas US-10929: The annual salary range for this position is $90,000.00 - $180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include Regional Pay Zone (RPZ) (based on location).
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Minimum Qualifications: Bachelor's degree in business, hospitality, communications or related field and 4 years' experience in project management, hospitality, communications, event management or related field OR 6 years' experience in project management, hospitality, communications, event management or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Event Planning, Preparing and executing budgets, Profit and Loss (P&L) Accountability
Primary Location...850 Cherry Ave, San Bruno, CA 94066-3031, United States of America
