Position Summary...What you'll do...Role summary: The Senior Manager, Product Marketing, leads strategic initiatives to drive product awareness, adoption, and market growth. This role requires leveraging data-driven insights and market research to develop compelling marketing plans and influence cross-functional stakeholders. The position demands strong communication and partnership skills to align business objectives and deliver impactful presentations. The successful candidate will oversee product positioning, guide training efforts, and foster collaboration across teams to enhance customer engagement and business outcomes. This leadership role is pivotal in advancing product strategies and supporting organizational goals through effective marketing execution.
About the team: The Product Marketing team manages the complete product marketing lifecycle, from shaping product direction using market and seller insights to defining positioning and messaging. The team leads integrated go-to-market strategies and drives ongoing adoption, engagement, and growth post-launch. Success is measured by the value delivered to sellers and the business impact created. This team collaborates closely with stakeholders, leveraging market research, data analysis, and program management to ensure effective product awareness and sustained market presence. They are committed to delivering clear, data-driven strategies that support business goals and product success.
What you'll do: - Lead product marketing strategies by leveraging market research and data analysis to inform decision-making and optimize product positioning.
- Collaborate with cross-functional stakeholders to align marketing initiatives with business objectives and drive product adoption.
- Develop and execute comprehensive marketing programs that enhance product awareness and support sales growth.
- Manage communication of product features and benefits through detailed presentations and demonstrations.
- Oversee end-user training programs to ensure effective product knowledge transfer and customer satisfaction.
- Utilize business data analysis to evaluate marketing effectiveness and recommend improvements.
What you'll bring: - Proven expertise in product marketing and market research methodologies to drive strategic initiatives.
- Strong skills in data analysis and business data interpretation to inform marketing decisions.
- Demonstrated ability to manage stakeholder relationships and influence cross-functional teams effectively.
- Experience in program management, including planning, execution, and evaluation of marketing campaigns.
- Excellent communication skills with the ability to present complex information clearly and persuasively.
- Ability to develop and deliver product training and demonstrations to enhance adoption.
- Strategic mindset with a focus on continuous improvement and innovation in marketing practices.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
Bentonville, Arkansas US-30008: The annual salary range for this position is $90,000.00 - $180,000.00
Sunnyvale, California US-11789: The annual salary range for this position is $117,000.00 - $234,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field. Option 2: 6 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Customer Analytics in Retail Operations, Leading a cross-functional team, Supervisory
Masters: Business Administration
Primary Location...1601 SE 10th St, Bentonville, AR 72716, United States of America
