(USA) Manager, Digital Media - Store Social

Walmart Canada

• $80K — $155K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, or related field
  • 2 years' experience in marketing or related field, or 4 years' experience in a relevant role
  • Experience in developing acquisition, engagement, and retention strategies
  • Strong knowledge of organic social media strategy and influencer marketing
  • Ability to analyze complex data sets for actionable insights
  • Excellent communication and collaboration skills
  • Understanding of social platforms and content trends

Responsibilities

  • Champion the Walmart Store Social Program to drive awareness and engagement
  • Develop campaigns to recruit associates and encourage quality participation
  • Partner with cross-functional teams to support program adoption
  • Create scalable education resources for associate creators
  • Gather insights to improve the program and identify growth opportunities
  • Optimize strategies using performance data and social trends
  • Track program performance and provide actionable recommendations

Benefits

  • Medical, vision, and dental coverage
  • 401(k) and stock purchase options
  • Paid time off including sick leave and parental leave
  • Short-term and long-term disability coverage
  • Company discounts and Military Leave Pay
  • Adoption and surrogacy expense reimbursement
  • Walmart-paid education benefit program covering tuition and fees
Full Job Description
Position Summary...
Role Summary:
The Manager, Store Social Enablement, will lead efforts to grow and strengthen Walmart's Store Social Program by driving awareness, enablement, and engagement across the business. This role serves as the primary champion for the program, developing strategies that inspire associates to participate while ensuring they have the tools, resources, and support needed to create authentic, high-quality content.

What you'll do...
  • Champion the Walmart Store Social Program, driving awareness and sustained engagment across stores and business units.
  • Develop acquisition and engagement campaigns that recruit associates and encourage quality engagement.
  • Partner with cross-functional teams to educate, support, and grow adoption and post cadence and quality.
  • Create scalable education and enablement resources that build confident associate creators.
  • Gather associate and field insights to improve the program and identify growth opportunities.
  • Optimize content and engagement strategies using performance data, feedback, and social trends.
  • Track and report program performance, providing actionable recommendations.
  • Represent the associate community, balancing participant needs with broader business objectives.


What you'll bring...
  • Marketing & Engagement: Experience developing acquisition, engagement, and retention strategies that inspire participation.
  • Associate-Centric Mindset: Ability to understand participant needs and translate feedback into meaningful program improvements.
  • Program Leadership: Ability to lead and scale complex programs from strategy through execution.
  • Expertise in organic social strategy, campaign execution, for satellite or affiliate programs.
  • Ability to analyze complex data sets to generate actionable insights and optimize campaign performance.
  • Strong knowledge of organic social media strategy, influencer marketing, and growing handles.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams and external partners.
  • Strong understanding of social platforms, creator behaviors, content trends, and emerging opportunities.


At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.

For information about benefits and eligibility, see One.Walmart.

Bentonville, Arkansas US-30008: The annual salary range for this position is $80,000.00 - $155,000.00

San Bruno, California US-08848: The annual salary range for this position is $104,000.00 - $202,000.00

Hoboken, New Jersey US-10279: The annual salary range for this position is $96,000.00 - $186,000.00

Additional compensation includes annual or quarterly performance bonuses.

Additional compensation for certain positions may also include :

- Stock
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Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Bachelor's degree in Marketing, Business, or related field and 2 years' experience in marketing or related field OR 4 years' experience in marketing or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital marketing (for example, affiliate marketing, display advertising), Working with a cross-functional team

Primary Location...

1601 SE 10th St, Bentonville, AR 72716, United States of America

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