Position Summary...What you'll do...We are seeking a Director of Data, Identity & Measurement Product Marketing to lead the product marketing function responsible for accelerating adoption, utilization, and product commercialization across Walmart Connect's data, identity, and measurement portfolio. This leader will own the strategy, go-to-market execution, and adoption management of Walmart Connect's data, identity, and measurement ecosystem while building a high-performing team, influencing senior stakeholders, and establishing scalable operating models.
This leader will partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, and Strategy teams to translate complex data, identity, and measurement capabilities into customer value, business outcomes, and scalable growth strategies. As a trusted advisor to senior leaders, this role will help shape product strategy, roadmap priorities, adoption strategies, and cross-functional decision-making that drives advertiser success and platform growth.
In this role, you will own the go-to-market strategy and commercialization of Walmart Connect's data, identity, and measurement portfolio, including first-party data activation, data collaboration, identity, attribution, incrementality, and measurement capabilities. You will work closely with Product and business leaders to ensure these capabilities are effectively positioned, launched, adopted, and optimized to help advertisers understand who they are reaching, what is driving performance, and how media investments translate into business outcomes.
You will also help identify and prioritize growth opportunities, synthesize customer and market feedback, and partner with Product teams to influence roadmap priorities. This role offers the opportunity to shape the future of measurement and data-driven advertising at Walmart Connect while driving adoption of innovative solutions across a rapidly growing platform.
What You'll Do- Lead, coach, and develop a high-performing team of product marketers, raising the bar on strategic rigor, execution quality and business impact by setting clear expectations, providing ongoing feedback, driving performance management, building future leaders, and fostering a culture of accountability, excellence, customer focus, and continuous learning.
- Lead product marketing strategy across Walmart Connect's data, identity, and measurement portfolio, using customer insights, market and competitive intelligence, advertiser objectives, and product performance to shape portfolio priorities, positioning, commercialization, adoption, and growth.
- Own the commercialization, adoption, and sustained utilization of data, identity, and measurement solutions, with accountability for customer understanding, sales confidence, advertiser value, product usage, and measurable GTM impact.
- Drive go-to-market strategy, positioning, messaging, and commercialization plans for first-party data activation, identity resolution, data collaboration and clean room solutions, attribution and incrementality, privacy-enhancing technologies, and advanced measurement capabilities.
- Define and strengthen the commercial vision for the portfolio, ensuring GTM strategies are grounded in advertiser objectives, customer needs, market opportunity, competitive differentiation, and broader Walmart Connect growth priorities.
- Partner closely with Product, Engineering, Revenue, Sales, Measurement Science, Analytics, Strategy, and Marketing teams to drive sustained product adoption, positioning, packaging, and commercialization.
- Serve as a trusted strategic advisor to senior leaders, influencing product strategy, adoption priorities, investment decisions, and roadmap direction through customer insights, market intelligence, competitive trends, and product performance data.
- Drive advertiser education, sales enablement, launch planning, executive storytelling, and engagement programs that accelerate product adoption, utilization, and sustained growth.
- Establish measurement frameworks, success metrics, and business reviews to track adoption, utilization, customer outcomes, portfolio performance, and commercial impact.
- Build scalable operating models, planning processes, playbooks, and best practices that improve launch readiness, commercialization success, execution quality, speed, consistency, and cross-functional alignment.
- Drive organizational excellence by helping elevate PMM capabilities, refining product marketing frameworks, improving execution quality, and establishing higher standards across strategy, positioning, customer insights, and adoption planning.
- Drive executive communication, stakeholder alignment, and decision-making across senior leadership teams to ensure successful delivery of business objectives and customer outcomes.
What You'll Bring - 10+ years of experience in Product Marketing, Ad Tech, Measurement, Identity, Data Collaboration, Analytics, or related GTM leadership roles.
- 5+ years of proven experience leading and developing teams, with a track record of elevating performance, coaching talent, setting high standards, and building high-accountability cultures.
- Deep expertise in advertising measurement, attribution, identity resolution, first-party data activation, clean rooms, data collaboration, privacy-enhancing technologies, measurement and analytics ecosystems.
- Proven success driving product adoption, commercialization, customer utilization, or portfolio expansion for measurement, identity, data, or analytics solutions.
- Experience translating complex technical capabilities into compelling value propositions, differentiated positioning, sales narratives, and advertiser-objective-driven go-to-market strategies.
- Strong command of how measurement, identity, and first-party data strategies drive advertiser outcomes, business growth, customer adoption, and competitive differentiation.
- Strong partnership skills with Product, Engineering, Sales, Revenue, Measurement Science, Analytics, Strategy, and Marketing teams.
- Experience building scalable GTM playbooks, launch processes, enablement programs, operating models, quality standards, and adoption frameworks within complex, matrixed organizations.
- Strong analytical skills with the ability to leverage product adoption, customer, measurement, advertiser, and business performance metrics to inform decisions and drive outcomes.
- Strong understanding of evolving privacy regulations, identity frameworks, measurement methodologies, and industry trends impacting advertisers and media platforms.
- Excellent storytelling, executive communication and presentation skills, with the ability to influence senior cross-functional stakeholders and align teams around shared priorities.
- Ability to operate with strategic vision, strong judgment, high standards, and adaptability in a rapidly evolving business environment.
- Understanding of the evolving retail media, identity, and measurement landscape, including clean rooms, privacy-enhancing technologies, closed-loop measurement, and cross-platform measurement approaches.
- Proven success commercializing complex data, identity, measurement, or analytics solutions across different sizes of advertisers, agencies, or large-scale media platforms.
- Knowledge and experience in retail media, commerce media, advertising technology, measurement platforms, identity solutions, data collaboration environments, or marketing analytics.
- Extended subject matter expertise in attribution methodologies, incrementality, audience intelligence, privacy-safe measurement, and emerging industry measurement standards.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
San Bruno, California US-08848: The annual salary range for this position is $143,000.00 - $286,000.00
Hoboken, New Jersey US-10279: The annual salary range for this position is $132,000.00 - $264,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include :
- Stock
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Minimum Qualifications...Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Option 1: Bachelor's Degree in Marketing, Business Administration, or related field and 4 years' experience in Marketing, Business Administration, or related field. Option 2: 7 years' experience in Marketing, Business Administration, or related field.
Preferred Qualifications...Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Masters: Business Administration
Primary Location...850 Cherry Ave, San Bruno, CA 94066-3031, United States of America
