Job Title: US Associate Director of Respiratory Patient Experience
Location: Cambridge, MA
Role OverviewThe US Associate Director of Respiratory Patient Experience is a strategic contributor responsible for supporting the design and execution of the end-to-end patient journey across the respiratory portfolio. This role focuses on implementing patient-centric marketing initiatives, precision engagement tactics, and
omnichannel strategies.
The AD will apply data-driven insights, behavioral analysis, and human-centered design principles to collaborate with cross-functional teams in delivering measurable improvements in patient outcomes and experience through intervention strategies. Reports to the Head of Respiratory Patient Experience.
Key Responsibilities:Patient Experience Implementation & Optimization- Support comprehensive, data-driven experience and journey mapping to identify unmet needs, pain points, and critical decision moments
- Conduct root-cause analysis of patient segment challenges to inform targeted intervention design
- Collaborate with the brand product strategy team, R&D, Medical, Market Access, Patient Support Services, and Digital teams to execute unified journey initiatives
- Monitor patient KPIs and contribute to success measurement frameworks for continuous improvement
- Implement customer experience design best practices across marketing initiatives
- Coordinate field immersion and insight programs to maintain patient-centricity
- Support Alliance cross-functional planning and execution activities
- Contribute to patient forum operations and engagement
- Execute franchise patient ambassador program activities
Data-Driven Strategy Execution- Apply data fluency and performance mindset to daily operations
- Utilize real-time data and predictive analytics to optimize engagement strategies
- Execute test-and-learn experiments across marketing initiatives
- Apply behavioral science analytical frameworks to identify drivers and barriers across patient segments
Omnichannel Strategy Implementation- Execute next-generation omnichannel tactics in partnership with marketers and US Go-To-Market-Capabilities (GTMC)
- Collaborate with Digital and GTMC teams to activate personalized content across channels (email, rep-triggered, paid media, etc.)
- Develop digital and omnichannel proficiency through hands-on execution
Precision Patient Engagement- Implement AI-powered, behaviorally informed strategies for patient acquisition and engagement
- Apply behavioral science principles to targeting and messaging execution
- Design and implement evidence-based interventions tailored to identified patient segment challenges
Retention & Adherence Execution- Execute behavioral design initiatives to maximize adherence drivers and minimize barriers
- Collaborate closely with Public Affairs, Patient Advocacy, and Patient Support Services
- Translate behavioral root-cause findings into structured intervention strategies that address specific experience gaps
Market Intelligence & Innovation- Contribute outside-in thinking through competitive analysis and external trend monitoring
- Track emerging developments in patient experience, digital health, and engagement strategies
Experience Design & Content Development- Execute human-centered design initiatives to enhance touchpoint experiences
- Develop and optimize non-branded value content (e.g., affordability resources, mental health support, patient warm welcome program)
- Ensure experience design decisions are grounded in behavioral evidence and patient segment insights
About YouQualifications:- Education: Bachelor's degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred
- Experience: 7+ years in pharmaceutical or healthcare industry, with experience in patient experience, marketing, or access functions. Respiratory therapeutic area experience is an asset
- Key Proficiencies:
- Strategic thinking and cross-functional collaboration
- Journey mapping and behavioral insight application
- Omnichannel and digital marketing execution
- Data analytics and performance measurement
- Human-centered design and experience optimization
- Strong communication and stakeholder management skills
The salary range for this position is:
$148,500.00 - $214,500.00
All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.
