UPS Digital Demand Generation Marketing Manager

United Parcel Service of America, Inc. • $90K — $120K *
Savannah, GA 31419In-Person
Business Services
5 - 7 years of experience
Reposted 1 month ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years of experience in demand generation, lifecycle marketing, or B2B outbound campaign roles.
  • Strong understanding of segmentation, audience strategy, and lifecycle marketing principles.
  • Experience working with marketing automation platforms and CRM systems.
  • Highly organized project manager capable of managing multiple campaigns and stakeholders.
  • Analytical mindset with capacity to convert performance data into actionable insights.

Responsibilities

  • Define demand generation strategy and campaign priorities for outbound and lifecycle programs.
  • Translate annual revenue targets into clear demand generation goals and benchmarks.
  • Develop targeted nurture campaigns to re-engage closed or lost prospects.
  • Continuously refine outbound strategies based on sales feedback and performance data.
  • Manage ZoomInfo intent configuration and monitor performance.
  • Lead lifecycle marketing to enhance customer utilization and retention.
  • Provide strategic guidance on audience definitions and targeting strategies.

Benefits

  • Opportunity to lead innovative demand generation initiatives.
  • Collaborative and cross-functional work with teams like Product Marketing and Data Science.
  • Engagement in direct impact on customer adoption and pipeline efficiency.
  • Professional development opportunities within a dynamic marketing environment.
  • Support for creating and executing customer lifecycle strategies.
Full Job Description
Job Description:

Job Description

UPS Digital is seeking a Demand Generation Manager to own and evolve our outbound and lifecycle demand programs, ensuring strategic intent, campaign quality, sequencing and commercial growth. This role is responsible for designing, executing, and optimizing targeted acquisition and cultivation campaigns to drive acquisition, utilization, penetration, and cross-sell opportunities.

The Demand Generation Manager orchestrates outbound and lifecycle efforts to ensure they are aligned to GTM priorities, product launches, customer segments, and sales motions. Working closely with Product Marketing, Marketing Operations, Data Science, and Sales, this highly cross-functional role provides the campaign leadership, lifecycle perspective, and operational rigor needed to translate strategy into coordinated programs that scale over time and drive measurable customer engagement and pipeline impact.

Success in this role directly impacts pipeline efficiency, customer adoption and expansion, and enables more effective sales engagement.

Key Responsibilities

Demand Generation Strategy and Campaign Leadership
  • Define demand generation strategy and campaign priorities across outbound and lifecycle programs, ensuring alignment with business priorities, new product launches, and commercial focus areas.
  • Translate annual revenue and pipeline targets into clear demand generation goals, including campaign-level objectives and benchmarks, and track performance throughout the year to inform optimization and prioritization decisions.
  • Develop targeted nurture campaigns to retarget closed/lost prospects and customers, maintaining engagement over time and improving downstream conversion to sales-ready opportunities.
  • Continuously refine outbound strategies based on sales feedback, campaign performance data, and observed customer behavior.
  • Serve as the primary owner of ZoomInfo intent and persona configuration, monitoring performance and updating keywords, buying groups, and signals as products, messaging, and GTM campaigns evolve.
  • Serve as the primary point of contact for Sales partners on demand generation programs, establishing regular feedback loops to assess campaign performance, lead quality, and customer engagement.


Customer Lifecycle & Cultivation Marketing
  • Lead lifecycle marketing efforts focused on increasing customer utilization, penetration, and retention across priority segments.
  • Design and execute campaigns targeting existing customer base across key lifecycle stages, including onboarding, adoption, advocacy, and renewal
  • Manage and broaden the New Customer Care program as new products and enhancements are launched to ensure early customer awareness and engagement


Audience Strategy & Enablement
  • Provide strategic guidance on audience definitions and targeting strategies, ensuring alignment with GTM targets and KPIs
  • Collaborate with Marketing Operations to operationalize audience logic, lifecycle triggers, suppression rules, and automation workflows through CRM enhancements and new model builds.
  • Maintain oversight of audience quality to ensure campaigns support Sales effectiveness.


Campaign Performance and Optimization
  • Monitor campaign performance against defined goals and benchmarks, identifying trends, gaps, and opportunities to improve conversion, engagement, and downstream pipeline impact.
  • Continuously test and optimize campaign elements including messaging, offers, timing, and sequencing based on performance trends and sales feedback.


Minimum Qualifications
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in demand generation, lifecycle marketing, or B2B outbound campaign roles.
  • Strong understanding of segmentation, audience strategy, and lifecycle marketing principles.
  • Experience working within marketing automation platforms and CRM systems in partnership with Marketing Operations.
  • Highly organized project manager capable of managing multiple campaigns, stakeholders, and timelines simultaneously.
  • Analytical mindset with the ability to turn performance data into clear, actionable improvements.


Preferred Qualifications
  • Experience designing customer marketing programs focused on adoption, expansion, and cross-sell.
  • Familiarity with AI- or data-driven audience tools and automation frameworks.
  • Comfort operating in a matrixed environment with shared ownership across marketing, sales, and operations.
  • Experience contributing to GTM planning, launch execution, or integrated campaign models.
  • Strong communication skills with the ability to influence without direct authority.


Employee Type:
Permanent

About United Parcel Service of America, Inc.

United Parcel Service of America, Inc. Careers

There has never been a better time to join the global team at United Parcel Service of America, Inc. (UPS)—a leader in logistics and package delivery services.

Work You’ll Do

Join UPS’s industry-leading team to help drive innovation and operational excellence across one of the world’s most essential service networks. Transform logistics and global commerce with the best minds at UPS, leveraging cutting-edge technology and deep industry expertise. Lead from a unique position in the marketplace, at the intersection of technology, operational excellence, and customer service. Work with a global team of business and logistics experts to help clients and communities achieve their business goals and meet delivery needs. Collaborate with a dedicated team of over 480,000 professionals worldwide, making UPS not just the biggest, but also one of the most trusted names in the industry.

Introducing the UPS Professional Growth and Development Program

The program is designed to foster leadership and professional skills, helping employees master their career paths within UPS.

Do Innovative Work

Join one of the largest and most respected logistics networks in the world—480,000+ dedicated professionals at the intersection of technology, service, and innovation.

Drive Innovation and Growth

Deliver targeted solutions through a depth and breadth of logistics experience and innovation that’s second to none.

Be Part of a Great Team

Engage in a wide range of job opportunities utilizing UPS technology and harness the unparalleled capabilities, global scale, and comprehensive logistics strategy.

Future-proof Your Career

Advance your career with limitless opportunities supported by unmatched training, development, and certification programs.

Explore

Discover how UPS is moving towards smarter logistics solutions: [With Advanced Tracking Systems] UPS enhances package tracking capabilities, ensuring timely deliveries and customer satisfaction. Logistics management solutions position UPS as a leader in global commerce, providing robust tools essential for modern logistics needs.

The UPS Commitment to Diversity and Inclusion

UPS’s commitment to diversity, equity, and inclusion is integral to building a stronger, more creative team that reflects the global communities it serves. Through diversity training and leadership development, UPS fosters an inclusive environment where all employees can thrive.

Stay Connected

Join the Team

Search open positions that match your skills and interests. UPS looks for passionate, curious, creative, and solution-driven team players. SEARCH UPS JOBS

Keep Up to Date

Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work at UPS.

READ CAREERS BLOG

Job Alert Emails

Personalize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding opportunities that await at United Parcel Service of America, Inc.
Learn more about United Parcel Service of America, Inc.
Industry
Transportation
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at United Parcel Service of America, Inc.

More Business Services Jobs

Find similar UPS Digital Demand Generation Marketing Manager jobs:

NationwideSavannah, GA