The
Traffic Intelligence Specialist is responsible for ensuring the integrity, quality, and accuracy of traffic across all digital properties. This role partners closely with Analytics, Marketing, Platform Engineering, Launch, and Product teams to identify invalid traffic, improve bot detection, validate analytics implementations, and ensure new website launches meet enterprise traffic quality standards.
This position focuses on maintaining trusted analytics, reducing invalid traffic, improving attribution accuracy, and ensuring websites are correctly configured before and after launch.
Key Responsibilities- Monitor traffic quality across hundreds of dealership websites.
- Analyze traffic patterns to identify bots, crawlers, spam, and invalid sessions.
- Partner with the Analytics team to ensure accurate GA4, server-side tagging, and event collection.
- Work with the Launch team to validate analytics implementations before websites go live.
- Verify CDN and Akamai Bot Management configurations are correctly deployed on new launches.
- Develop dashboards that measure human traffic versus automated traffic.
- Create and maintain allowlists for search engines, OEM integrations, uptime monitoring, and approved third-party services.
- Investigate unusual changes in traffic, conversions, engagement, or attribution.
- Configure and optimize Akamai Bot Management policies while minimizing false positives and maintaining a seamless user experience.
- Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics configurations.
- Ensure marketing campaigns and reporting are not impacted by invalid traffic.
- Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to classify traffic.
- Partner with Data Engineering to ensure bot traffic is excluded from reporting and downstream data platforms.
- Develop documentation, launch checklists, and standards for traffic quality validation.
Required Skills- Google Analytics 4 (GA4)
- Google Tag Manager (GTM) and Server-Side GTM
- Understanding of CDN platforms such as Akamai or Fastly
- Hands-on experience with Akamai Bot Management, including Client Reputation, Content Protector, and traffic classification
- Experience with dashboards (Looker, Power BI, Tableau, or Grafana)
- Knowledge of HTTP, cookies, browser behavior, headers, and JavaScript
- Experience investigating analytics discrepancies and attribution issues
- Strong analytical and troubleshooting skills
- Preferred Experience
- Akamai Bot Manager or Fastly Security
- Snowflake
- BigQuery
- Elasticsearch
- New Relic
- Sentry
- Browser developer tools
- Playwright or browser automation testing
- Server-side analytics implementations
Success Metrics- Reduction in invalid traffic reaching analytics platforms
- Accurate analytics implementation on all website launches
- Reduced launch defects related to tracking and traffic quality
- Improved marketing attribution accuracy
- Faster identification of bot traffic anomalies
- Consistent traffic quality reporting across all digital properties
- Increased confidence in business reporting and analytics
- Additional Preferred Experience
- Akamai Client Reputation
- Akamai Content Protector
- Akamai Adaptive Intelligence
- Experience partnering with Analytics teams to classify traffic using IP reputation and User-Agent intelligence
Additional Success Metrics- Improved accuracy of human vs. bot traffic classification
- Reduction in invalid bot traffic reaching analytics platforms
- Reduced false positives impacting legitimate users
COMPENSATIONCompensation commensurate on experience. Participation in company benefit offerings include medical, dental, vision, unlimited paid leave, 401(k) matching, wellness, and more. The expected salary range for this position is
$90,000-$110,000 annually. The final offer will be based on several factors, including relevant experience, skills, and qualifications.
NEXT STEPSIf you meet the requirements, and are interested in applying for this role, please complete the online application, be sure to include a current resume and contact information. Local and remote candidates (living within Eastern or Central Time Zone) will be considered. No relocation assistance provided for this position. NO PHONE CALLS PLEASE.
