Job SummaryThe Trade Marketing Director leads the development and execution of trade marketing strategies to maximize retail presence and profitability across all channels. This role partners with senior leadership to align trade marketing initiatives with corporate objectives and oversees implementation/execution, as well as managing the team responsible for building communication with our retail partners.
This position is considered a key role and will drive both strategic decision making as well as build out processes to help align our marketing and sales teams. The position is both customer and internal facing, and will work directly with Market & Consumer Insights, Brand and Innovation Marketing, Shopper Marketing and our retail sales teams.
Primary Duties & Responsibilities - Develop and implement enterprise trade marketing strategies aligned with business objectives, brand strategies, and revenue growth goals, with a focus on driving profitable growth across all channels.
- Own planning and prioritization of promotional calendars, quarterly business reviews (QBRs), and channel programs, including evaluation of promotional effectiveness and post-event performance to inform future investment decisions.
- Drive channel-specific go-to-market playbooks and ensure consistent, scalable execution of sales and marketing strategies across mass, grocery, club, and e-commerce channels, establishing governance and best practices.
- Lead and standardize Joint Business Planning (JBP) strategy and execution for the Customer Development organization, acting as a primary strategic partner to Sales leadership in retailer planning and negotiation discussions.
- Partner with Sales, Finance, and Revenue Growth Management to lead Annual Operating Plan (AOP) development related to trade investment, promotional strategy, and customer planning assumptions.
- Own and drive oversight of discretionary trade spending in partnership with the VP of Sales and Revenue Growth Management, including trade spend optimization, and continuous improvement of trade investment effectiveness.
- Serve as a strategic thought partner to the Commercial Leadership Team by leading development of customer strategies, recommendations, and fact-based storytelling that influences pricing, promotion, and assortment decisions.
- Act as an active contributing member of the Global Home Care (GHC) Sales Leadership Team, representing trade marketing, customer planning, and trade investment perspectives in leadership forums.
- Leverage syndicated data, POS data, and internal performance metrics to generate actionable insights, evaluate program success, and adjust strategies to improve commercial outcomes and return on investment.
- Coach, develop, and mentor trade marketing team members, building functional capabilities, succession readiness, and a high-performance culture aligned with business priorities.
Education and Experience Profile - Bachelor's degree in marketing, Business, or related field; MBA preferred.
- 8-10+ years of progressive experience in trade marketing, revenue growth management, sales strategy, or related commercial roles, including demonstrated people leadership and cross-functional influence at a regional or national level.
- Preference for direct CPG experience, including exposure to retail customer negotiations, Joint Business Planning (JBP), and promotional execution across multiple channels.
- Proven ability to lead enterprise-level strategic initiatives and drive measurable commercial outcomes, including revenue growth, margin improvement, or trade spend efficiency.
- Strong leadership presence with the ability to influence senior stakeholders, lead through ambiguity, and communicate complex insights to executive, sales, and retail audiences.
Required Skills - Strong commercial and financial acumen, including experience evaluating trade investment decisions, promotional effectiveness, and return on investment.
- Proven expertise in trade marketing strategy, customer planning, and Joint Business Planning (JBP), with credibility partnering closely with Sales and retail customers.
- Advanced analytical capabilities, including experience leveraging POS and syndicated data to generate insights and inform pricing, promotion, and assortment decisions.
- Ability to translate complex data into clear, compelling insights and storytelling for senior leadership, sales teams, and external retail partners.
- Deep understanding of retail and go-to-market execution across multiple channels, including mass, grocery, club, and e-commerce.
- Strong cross-functional leadership skills, with demonstrated ability to influence outcomes across Sales, Marketing, Finance, Revenue Growth Management, and Insights in a matrixed environment.
- Demonstrated people leadership experience, including coaching, developing, and mentoring team members while building scalable processes and capabilities.
- Excellent communication, negotiation, and presentation skills, with executive presence and the ability to lead through ambiguity and change.
Work EnvironmentWorking conditions are normal for an office environment.
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this job/classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
