Trade Development Manager - Spirits

Overview:

Serve as the primary liaison between the local market and designated suppliers; work to develop strategic direction for supplier priorities to meet volume and value targets through optimal allocation of resources and adherence to brand strategy/standards.

Primary Responsibilities:
• Create marketing programs for use in the field, present new program ideas, and efficiencies, and obtain senior leadership buy-in
• Plan, execute and evaluate sales, promotions, and marketing of brands
• Deliver marketing brand plans to management teams
• Take a Lead role in Supplier Planning Initiatives, including supplier meetings, programming communication, and business review/planning meeting with SGBC leadership
• Ensure all retail programs fall in line with standards regarding tracking and execution by coordinating with Pricing, Business Intelligence, and Finance
• Set program objectives and measure ROI with a KPI scorecard
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Utilize various available analytic tools (, Tableau, ACD, Focus, etc.) to identify local market intelligence and opportunities - consumer shifts/trends, channel dynamics, key account dynamics, etc.

Additional Primary Responsibilities:
• Ensure brand pricing and gross profit is aligned to strategy by channel
• Oversee funds related to local marketing and brand planning
• Ensure all program tracking is accurate, timely and aligns with regional and individual state reporting
• familiarize yourself with competition and remain apprised of market trends and development within specific product categories, geographic regions, and accounts
• Support POS / VAP planning and buys
• Coach, direct, and counsel team on overall performance; define expectations and monitor progress
• Attract, retain, and motivate the team to maintain an engaging work environment and ensuring sound policies and procedures
• Perform other job-related duties as assigned

Minimum Qualifications:
• Bachelor's degree in a related field; or an equivalent combination of education and experience
• Five years of relevant experience
• Able to obtain and meet industry licensing requirements as needed
• Must possess a valid driver license and secure and maintain auto-liability insurance by state laws
• Overnight travel as required
• Good knowledge of Commercial Finance and Pricing practices
• Knowledge of applicable state regulations and adult beverage market dynamics
• Proficient working knowledge of computerized applications, for example, word processing, spreadsheet, database, presentation software, email, and specialized business applications software
• Interpersonal skills are required to establish and maintain effective working relationships with all levels of the organization and relevant stakeholders
• Understanding of wine and spirits to include regions/varietals, product/food pairing techniques, basic production, and service
• Ability to manage multiple projects/priorities on tight deadlines and maintain a high level of quality output
• Strong analytical, verbal, and written communication skills

Compensation:

Southern Glazer's offers a competitive compensation package with expected annual total earnings between $88,000 - $125,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

What We Offer:
• Southern Glazer's Beverage Company provides benefits, support programs, resources and expertise to help employees live healthier and safer lives-at work and on the road.
• *Eligibility for the following benefits depends on employment status.
• Competitive compensation package
• Harvard Pilgrim Medical insurance
• Guardian Dental insurance
• VSP vision insurance
• Hyatt Legal Plans
• Generous Paid Time Off
• Paid Holidays
• Company paid Long Term Disability
• Company paid Life Insurance
• Confidential Employee Assistance Program
• Supplemental Insurance options
• Medicare Specialist for retirement planning
• 100% paid tuition for WSET and Cicerone certification programs