We're looking for a strategic, hands-on leader to drive dealer-level marketing performance across our OEM-certified ecosystem.
As the Tier 3 Certified Program Lead & Media Strategy Expert, you'll shape and govern our Tier 3 program-owning media strategy, data activation, and partner performance-while connecting OEM strategy to real dealer outcomes.
Key Responsibilities:What You'll Do
• Lead and evolve the Tier 3 Certified Program across media, websites, data, and retail tools
• Own the Tier 3 media strategy across Paid Search, Paid Social, Programmatic (CTV/OTT), and automotive endemic platforms
• Drive data and identity activation (Epsilon, CDPs, tagging) across dealer websites and campaigns
• Establish closed-loop measurement from media 12 engagement 12 lead 12 sale
• Manage and optimize a network of certified partners, ensuring performance and compliance
• Increase dealer adoption through clear playbooks, training, and storytelling
• Deliver insights and optimization strategies across the full funnel
Basic Qualifications:- Bachelors Degree Required
- Minimum 7 years in automotive digital marketing, Tier 3 media, or OEM program management
- Deep expertise in dealer-level media and co-op environments
- Strong understanding of the automotive ecosystem (web providers, endemic, agencies, data partners)
- Experience with data frameworks (Epsilon, CDPs, tagging strategies)
- Hands-on experience with Google Ads, Meta, programmatic, and analytics tools (GA4, CRM, Adobe)
Preferred Qualifications:- Increased dealer participation in the Tier 3 Certified Program
- Improved media performance (lower CPL, higher ROAS, stronger conversions)
- Scaled adoption of data and measurement frameworks
- Measurable lift in VDPs, leads, and sales
- Reduced waste and improved alignment across Tier 1, 2, and 3
