Position Summary:The Alzheimer's Association seeks an experienced, mission-driven Territory Marketing and Communications Director to lead integrated MarComm efforts across Midwest and Central Plains Territory serving chapters in Kansas, Illinois, Iowa, Minnesota ,Missouri, Montana, Nebraska North & South Dakota, Wisconsin. This individual will serve as both strategic architect and hands-on practitioner, providing visionary leadership while actively supporting the execution of communications strategies in priority markets (Chicago, Milwaukee, Minneapolis, KC and all MWCP Territory communities.
As a
player-coach, the Territory Director drives the development and implementation of comprehensive, data-informed marketing and communications plans designed to elevate the Association's visibility, engage diverse audiences, and achieve mission and revenue goals. This role requires a collaborative leader who can inspire a high-performing team while also rolling up their sleeves to provide direct, tactical support where needed-particularly in markets with significant opportunity or limited MarComm capacity.
Responsibilities: - Lead the development and execution of integrated, territory-wide marketing and communications strategies that advance the Alzheimer's Association's mission and align with national priorities.
- Serve as both strategist and practitioner, providing direct MarComm support in priority markets while also guiding and coaching team members who support multiple local markets.
- Provide expert counsel to territory leadership, chapter executives, and staff on marketing, communications, and media strategies that drive engagement and impact.
- Oversee and mentor a team of remote marketing and communications professionals, fostering collaboration, innovation, and accountability across a geographically dispersed region.
- Ensure equitable MarComm support across diverse communities, including smaller and rural markets, by developing scalable resources, toolkits, and adaptable messaging strategies.
- Lead proactive media relations and brand storytelling efforts across the territory, building relationships with local and regional outlets to secure meaningful earned media coverage.
- Guide digital and social media strategy, ensuring consistent, engaging content that promotes the Association's full mission and resonates with varied audiences.
- Oversee paid media planning and creative execution, including negotiation of in-kind placements, development of campaign assets, and evaluation of performance metrics.
- Represent the territory's MarComm function at the national level, collaborating with Home Office teams and serving on the Marketing & Communications Council.
- Monitor and evaluate the effectiveness of marketing and communications initiatives through analytics, insights, and continuous improvement practices.
- Champion diversity, equity, and inclusion in all messaging and outreach, ensuring culturally responsive and accessible communications across all communities.
- Actively participate in and support local initiatives when needed, modeling a hands-on, collaborative approach to ensure success in markets with emerging needs or opportunities.
- Performs other duties as assigned
Qualifications:- Bachelor's degree in marketing, communications, public relations, or related field.
- Minimum 10 years of progressively responsible experience in marketing and communications leadership roles.
Knowledge, Skills and Abilities: - Demonstrated success managing integrated strategies across large, complex, or multi-market organizations.
- Experience leading teams that provide support to multiple markets of varying size and capacity.
- Proven track record of success as both a strategic leader and hands-on contributor.
- Strong experience in media relations, brand management, and digital marketing.
- Strategic, creative, and collaborative leader with a "player-coach" mindset.
- Exceptional communication, relationship-building, and influencing skills.
- Strong ability to balance strategy with execution in a dynamic environment.
- Skilled at engaging diverse audiences and adapting messages for local relevance.
- Proficiency in using data and analytics to measure and improve impact.
- Deep commitment to the Alzheimer's Association's mission, values, and inclusivity principles.
- Ability to manage budgets, vendors, and cross-functional initiatives.
- Familiarity with healthcare, nonprofit, or cause-driven communications preferred.
- Must have valid driver's license, access to reliable vehicle, good driving record and proof of automobile insurance and ability to travel across the territory as needed.
Title: Territory Marketing and Communications Director
Position Location: Chicago IL, Minneapolis MN, St. Louis Mo, Milwaukee WI, Kansas City KS/MO
Full Time: Based on 37.5 hours per week
Position Grade & Compensation: Grade 11 The Alzheimer's Association's good faith expectation for the salary range for this role is between $120,000 - $155,000
Reports To: Territory Vice President
