United Fire Group

Territory Manager - Small Business, N TX, AR, OK

United Fire Group$80K — $106K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in a related field or equivalent experience
  • Preferred certifications: CPCU, CIC, or AU
  • 5+ years in sales, agency distribution, or underwriting
  • Strong analytical capabilities and strategic thinking
  • Exceptional verbal and written communication skills
  • Proficiency in automated rating, quoting, and CRM tools
  • Ability to manage workflows across a multi-state territory

Responsibilities

  • Develop and execute a data-driven strategic plan for territory growth
  • Drive accountability for territory results by prioritizing agencies
  • Strengthen agency partnerships to boost engagement and growth
  • Evaluate agency performance and provide feedback for improvement
  • Identify and appoint new agencies aligned with long-term strategy
  • Facilitate training and performance discussions with agencies
  • Communicate market insights to refine strategy and products

Benefits

  • Quarterly incentive compensation
  • Medical, dental, vision, and life insurance
  • Accident, critical illness, and short-term disability insurance
  • Retirement plans with employer contributions
  • Generous time-off program
  • Employee well-being and financial security programs
Full Job Description
The Territory Manager owns the strategic development and execution of a multi-state business plan designed to drive profitable small business growth and strengthen UFG's regional presence. This role requires a high degree of strategic thinking, data-driven decision-making, and the ability to tailor approaches based on agency maturity, performance trends, and market dynamics.

The Territory Manager serves as a trusted representative of UFG in the field-building deep agency partnerships, influencing engagement, and ensuring a seamless, consistent agent experience through strong communication and cross-functional collaboration. Success requires exceptional organization, proactive planning, and disciplined execution to achieve small business submission, quote, bind, premium, and profitability goals

This is a fully remote opportunity handling a territory that includes North TX, OK, and AR.

Responsibilities:
Territory Management / Sales and Agency Development (50%)
  • Develop and execute a territory-level strategic plan informed by analytics, agency segmentation, and market conditions.
  • Demonstrate full ownership of territory results-prioritizing agencies, allocating time and resources for maximum impact, and driving accountability.
  • Build, strengthen, and expand agency partnerships to increase engagement and drive profitable small business growth.
  • Evaluate agency performance trends (submission flow, mix, bind/declination ratios) and maintain an ongoing feedback loop with Small Business Leadership to support improvement.
  • Identify distribution gaps and appoint new agencies that fit UFG's long-term strategy.
  • Facilitate targeted agency development through training, planning sessions, and performance-aligned growth conversations.
  • Set annual goals with agencies and execute tailored action plans to achieve premium and profitability commitments.
  • Maintain comprehensive agency profiles capturing performance, opportunities, and strategic fit.
  • Partner closely with Underwriting, Marketing, and internal teams to ensure alignment and remove obstacles-elevating issues and solutions effectively.
  • Collect and communicate market intelligence to influence ongoing strategy and product refinement.
  • Promote the adoption of UFG digital tools, systems, and Service Center capabilities to elevate agent experience and efficiency.
  • Present territory insights, performance trends, and recommendations to leadership at defined intervals.
Small Business & Broader Organizational Expertise (20%)
  • Maintain deep knowledge of Small Business underwriting appetite, product offerings, digital tools, and key metrics.
  • Proactively engage agents to drive high-quality Small Business submissions aligned with appetite and strategic opportunity.
  • Support agency partners in navigating UFG systems, portals, and processes to ensure efficient, complete submissions.
  • Demonstrate technical proficiency with automated rating, quoting, and submission platforms.
  • Act as an informed resource on UFG's broader commercial portfolio to connect agents with the right solutions and internal partners.
Change Leadership, Internal Alignment & Strategic Communication (30%)
  • Champion UFG's strategic initiatives in the field-reinforcing digital adoption, system usage, and operational changes.
  • Build strong collaborative relationships across Underwriting, Service Center, Underwriting Support, Marketing, and other internal partners to improve workflow and agent experience.
  • Maintain consistent communication with regional leadership, Senior Production Underwriters, and internal teams, sharing field insights and recommending solutions.
  • Support and deliver both internal and external training on Small Business products, tools, sales messaging, and system usage.
  • Identify systemic challenges and contribute to continuous improvement efforts by bridging field insights with internal teams.
  • Demonstrate resilience, adaptability, and strong judgment while navigating ambiguity, changing priorities, and competitive pressures.
  • Invest in ongoing professional development in sales capability, product knowledge, and insurance industry trends.

Qualifications:
Education:
  • Four (4) year college degree or equivalent in related
  • CPCU, CIC or AU preferred
Experience:
  • 5+ years of sales, agency distribution, and/or underwriting experience
Knowledge, skills & abilities:
  • Strategic thinker with strong analytical capability and the ability to translate insights into actionable plans.
  • High personal ownership for business results, demonstrating accountability, urgency, and follow-through.
  • Professional presence with the ability to influence agency behavior and elevate UFG's brand in the field.
  • Exceptional verbal and written communication skills, including effective executive-level reporting and cross-functional communication.
  • Solutions-oriented, self-directed, persistent, and motivated by challenge.
  • Strong organizational skills and ability to manage complex workflows across a multi-state territory.
  • Comfortable in a fast-paced, evolving environment with high expectations.
  • Proficiency with rating, quoting, CRM, and automated submission tools.
  • Working knowledge of insurance, underwriting, rating, coverage, and industry practices.
  • Familiarity with other UFG business functions (risk control, claims, middle market, etc.) is beneficial.
Working Conditions:
  • General office or remote work environment with at least 50% travel

Pay Transparency Statement

UFG Insurance is committed to fair and equitable compensation practices. The base salary range for this position is $ 80,000 - $106,000 annually, which represents the typical range for new hires in this role. Individual pay within this range will be determined based on a variety of factors, including relevant experience, education, certifications, skills, internal equity, geography and market data.

In addition to base salary, UFG Insurance offers a comprehensive total rewards package that includes:
  • Quarterly incentive compensation
  • Medical, dental, vision & life insurance
  • Accident, critical Illness & short-term disability insurance
  • Retirement plans with employer contributions
  • Generous time-off program
  • Programs designed to support the employee well-being and financial security.

This pay range disclosure is provided in accordance with applicable state and local pay transparency laws.

About United Fire Group

United Fire Group, Inc., together with its subsidiaries, provides property and casualty insurance for individuals and businesses in the United States. The company offers commercial and personal insurance products, including auto, property, and casualty insurance, as well as other specialty insurance products. It also provides reinsurance for other insurers' property and casualty products. The company markets its products through a network of independent agencies.
Learn more about United Fire Group
Size
1,086 employees
Market Cap
$706.2 million
Industry
Net Income
-$112.7 million
Founded
1946
5 Year Trend
+1.4%
Revenue
$1 billion
NASDAQ

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