American Airlines

Team Lead, Digital Content

American Airlines • $80K — $95K *
Fort Worth, TX 76137In-Person
Media
Less than 5 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's degree in journalism, communications, English, information systems, or equivalent experience
  • 3-5 years mentoring team members and handling HR responsibilities
  • 3-5 years managing a CMS and related publishing tools for a global brand
  • 5+ years managing CMS platforms and understanding web/mobile content workflows (preferred)
  • General knowledge of the airline industry or prior travel sector experience (preferred)

Responsibilities

  • Lead and mentor a small team of digital content editors
  • Provide technical leadership and expertise across CMS and ad serving technologies
  • Collaborate on platform upgrades with IT and Product Manager
  • Create business cases for CMS template enhancements and maintain documentation
  • Support content migration and enforce governance strategies
  • Recommend online advertising strategies and conduct related training
  • Apply SEO best practices to enhance content discoverability

Benefits

  • Travel perks for you, your family, and friends across 365 destinations
  • Immediate access to health, dental, vision, and wellness benefits
  • 401(k) program with employer contributions after one year
  • Employee Assistance Program and additional benefits like pet insurance
  • Discounts on hotels, cars, cruises, and more
Full Job Description
7/29/26

Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 87156

Job Description

What you'll do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
  • Support and lead a small team of digital content editors, helping manage workload, prioritize tasks and encourage professional development
  • Provide technical leadership and hands-on expertise for the CMS, ad serving technologies, internal workflow ticket system and other website touchpoints
  • Collaborate with IT and Product Manager on platform upgrades and updates including planning, scheduling, communication, implementation and training
  • Create business cases and functional requirements for new or enhanced CMS templates and maintain documentation and training materials
  • Support content migration efforts and recommend strategies to enforce governance, guidelines and best practices
  • Recommend online advertising and targeting strategies, conduct training on selected ad serving technologies and maintain internal documentation
  • Apply SEO best practices to ensure content is discoverable, relevant and structured for optimal search performance
  • Support the management of daily site operations by editing and publishing content using predefined templates, ensuring alignment with style guidelines, brand standards and legal/regulatory requirements
  • Collaborate with international teams to deliver localized content across global sites
  • Participate in an on-call rotation including weekends and late nights to publish travel alerts related to weather delays, cancellations or other operational issues


All you'll need for success

Minimum Qualifications- Education & Prior Job Experience
    • Bachelor's degree in journalism, communications, English, information systems, digital communications or equivalent experience or training
    • 3-5 years of experience coaching and mentoring team members, including handling HR-related responsibilities for direct reports
    • 3-5 years of experience managing the technical aspects of a CMS and related publishing tools for a major global brand and a high-traffic or transactional website

Preferred Qualifications- Education & Prior Job Experience
    • 5+ years of experience managing CMS platforms and publishing tools, with a strong understanding of web and mobile content workflows
    • Experience coaching and mentoring a geographically dispersed team of editors and translators
    • Familiarity with translating and adapting content for global audiences across multiple languages and regions
    • Travel industry experience or general knowledge of the airline industry

Skills, Licenses & Certifications
    • Working knowledge of HTML and technical troubleshooting to resolve issues that may affect content publishing and user experience on branded sites
    • Familiarity with content strategy principles and how they apply to digital publishing workflows
    • Ability to manage multiple streams of work simultaneously in a fast-paced environment
    • Flexibility to adapt quickly and confidently to shifting priorities and change
    • Project management experience within a marketing or digital environment
    • Experience using industry-standard localization tools and workflows
    • General knowledge of the airline industry or prior experience in the travel sector
    • Strong ability to work efficiently both independently and as part of a team


What you'll get

Feel free to take advantage of all that American Airlines has to offer:
  • Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
  • Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
  • Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
  • 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
  • Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more

About American Airlines

US Airways provides international and domestic air transport in the United States. It is owned by the American Airlines Group. US Airways utilizes a fleet of 343 mainline jet aircrafts, along with 278 regional jet and turbo-prop aircrafts operated by contract and subsidiary airlines under the name US Airways Express. It was originally established as All American Aviation.It operates an airline network with 193 destinations in 24 countries in North America, South America, Europe, and the Middle East. It also operates the US Airways Shuttle, a US Airways brand which provides hourly service between Boston, New York City, and Washington, D.C.As of October 2013, US Airways employed 32,312 people worldwide and operated 3,028 daily flights.US Airways is a member of Oneworld, and it currently operates along with American Airlines as a result of a merge between the two holding companies of these airliners.US Airways was established in 1973. It operates hubs at Charlotte/Douglas International Airport, Philadelphia Inte...

American Airlines Careers

Join the dynamic team at American Airlines, a leader in global aviation and an innovator in the airline industry. With a wide range of job opportunities, American Airlines is the perfect place to advance your career, offering roles that cater to a variety of skills and professional interests. Work You’ll Do At American Airlines, you will be part of a team that is dedicated to providing world-class service and shaping the future of travel. Our employees enjoy a culture of collaboration and respect, where diversity and inclusion are celebrated. With American Airlines, you can contribute to a legacy of innovation and leadership in the skies. Transform Your Career American Airlines is not just a company; it's a community where you can grow your career through a robust suite of professional development and diversity training programs. Our leadership is committed to nurturing talent and recognizes the value of each individual’s growth. Join a team that leads with integrity and a passion for progress. At American Airlines, your career trajectory is bolstered by our commitment to innovation and excellence in the aviation industry. Internship Opportunities Kickstart your career with an internship at American Airlines. Gain invaluable industry experience, build your resume, and make connections that will propel your professional life. Our internships offer hands-on experience in a variety of departments, helping you discover your path in the aviation industry. Benefits of Working With Us American Airlines places immense value on the well-being of its team members. Employees enjoy competitive benefits including health, dental, and vision insurance, employee discounts, and flexible spending accounts. More than just perks, our benefits are designed to support your life, both at work and at home. Explore Job Opportunities Whether you’re looking to enhance your career in engineering, customer service, or leadership, American Airlines has a position that will match your skills and passions. We are continuously hiring and looking for motivated individuals who are ready to take their careers to new heights. Stay Connected Join Our Team Search open positions that align with your skills and interests. We are looking for passionate, curious, and solution-driven team players. SEARCH AMERICAN AIRLINES JOBS Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. READ CAREERS BLOG Job Alert Emails Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at American Airlines.
Learn more about American Airlines
Size
123,400 employees
Market Cap
$8 billion
Industry
Aerospace & Defense
Net Income
-$8.8 billion
Founded
1930
5 Year Trend
-5.7%
Revenue
$17.3 billion
NASDAQ
AAL
* Ladders Estimates

Similar Jobs

Ad banner background

Get Ready For Your
Next Interview

More Jobs at American Airlines

More Media Jobs

Find similar Team Lead, Digital Content jobs:

NationwideFort Worth, TX