6/26/26
Location: DFW Headquarters Building 8 (DFW-SV08)
Cities: Fort Worth - TX
Requisition ID: 85628
Job Description
What you'll doAs noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.
• Drive the evolution of AAdvantage program strategies by crafting data-backed business cases and identifying opportunities to enhance revenue, member engagement, and program value.
• Guide the application of financial modeling and customer analytics to inform strategic decisions, forecast performance, and support budgeting efforts.
• Lead alignment across internal teams and global partners, ensuring seamless execution of initiatives and integration of new capabilities.
• Strategize and oversee promotional campaigns that elevate member engagement, leveraging customer insights to refine offers and improve satisfaction.
• Spearhead launch planning and execution for new products and features, coordinating with Marketing, Sales, and Operations to ensure successful adoption and performance tracking.
• Cultivate a test-and-learn culture, staying ahead of industry trends and driving enhancements that maintain the AAdvantage program's competitive edge.
All you'll need for successMinimum Qualifications- Education & Prior Job Experience• Bachelor's Degree or equivalent training/experience
• 4+ years related work experience
• Knowledge of AAdvantage loyalty products and propositions as well as consumer behavior
Preferred Qualifications- Education & Prior Job Experience• Master of Business Administration
• Previous loyalty marketing, CRM, insights, customer behavioral sciences experience
• Strategy experience in customer focused companies/industries
Skills, Licenses & Certifications• Proficiency in analyzing complex datasets, forecasting revenue, and applying financial models to support strategic decisions and performance optimization.
• Skilled in leading and influencing diverse teams across departments and international partners to drive alignment and successful execution of initiatives.
• Expertise in designing and evaluating promotional campaigns that enhance member engagement, incorporating customer feedback and data to refine strategies and improve satisfaction.
• Experience in launching new products and features, coordinating with key stakeholders to ensure seamless delivery, adoption, and post-launch performance tracking.
• Strong orientation toward experimentation and learning, with the ability to identify emerging trends, test new ideas, and implement improvements that keep the loyalty program competitive and relevant.
What you'll getFeel free to take advantage of all that American Airlines has to offer:
- Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
- Health Benefits: On day one, you'll have access to your health, dental, prescription and vision benefits to help you stay well. And that's just the start, we also offer virtual doctor visits, flexible spending accounts and more.
- Wellness Programs: We want you to be the best version of yourself - that's why our wellness programs provide you with all the right tools, resources and support you need.
- 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
- Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
