Job Posting Title:
SVP, Programming & Creation; Emerging Content & Short Form
Req ID:
Job Description:
Responsibilities: Content Curation
- Oversee end-to-end curation workflows for emerging content, including tracking, evaluation, publishing, and performance evaluation.
- Manage a team responsible for the title-by-title review of content where necessary.
- Manage a team responsible for the direct upload and metadata processes for 1P content from across TWDC leveraging relevant systems and tools.
- Manage a team overseeing short-form editorial roadmaps and formats informed by data and focused on subscriber engagement, business need, volume/throughput and platform-specific trends.
- Partner with Product and UX teams to develop platform capabilities and experiences, representing the needs of subscribers, stakeholders, creators, and the business.
- Collaborate with Marketing, Content Programming, Publicity, and Originals teams to align creator content with release windows, tentpole moments, and franchise launches.
- Ensure curated content standards adhere to quality, accessibility, and brand safety guidelines.
- Establish editorial and curation principles aligned with brand, audience segments, and global markets.
DTC Short-form and Emerging Content Operations
- Responsible for the overall progress and tracking of emerging content and short-form - including Creator content and related initiatives - within the DTC organization.
- Act as the source-of-truth for processes and guidelines as the initiative scales globally, building out a team to act as subject matter experts for internal partners.
- Lead a team in partnering with key stakeholders to define the content vision and multi-year roadmap for creator content on Disney's streaming platforms.
- Partner with the Content Planning, Licensing & Partnerships, and Original content teams in identifying content needs.
- Identify how creator content supports core DTC objectives, including:
- Engagement and retention
- Frequency and time spent
- Franchise fandom and community participation
Subscriber Engagement
- Use audience insights, behavioral data, and experimentation to optimize this team's role in maximizing business impact.
- Design scalable fan participation models (e.g., submissions, challenges, creator spotlights) in partnership with relevant Marketing and other stakeholder teams that deepen emotional connection to Disney franchises.
- Partner closely across TWDC to ensure consistency across consumer touchpoints.
Governance, Trust & Safety
- Build out a dedicated Trust and Safety discipline in the creator space to act as a COE.
- Partner with Legal, Brand, and Policy teams to define global guidelines for creator content usage on streaming platforms.
- Ensure compliance with content rights, child safety regulations, regional laws, and platform standards.
- Lead proactive risk management related to creator conduct, and reputational integrity.
Creator & Ecosystem
- Understand creator onboarding frameworks, rights management, and monetization models where applicable.
- Represent the interests of the creator community to ensure equitable business practices and a sustainable business model.
Measurement, Insights, and Innovation
- Define KPIs to assess the business impact of creator content
- Drive actionable performance insights strategies that map back to Content Strategy needs as defined by the Content Planning and Partnership team.
- Regularly communicate performance insights and recommendations to senior leadership.
Leadership & Team Development
- Build and lead a high-performing global team spanning curation, editorial strategy, and operations.
- Foster a culture of creativity, accountability, and inclusion.
- Inspire individual and business success by clearly communicating the "why" behind business decisions and connecting teams to the big picture.
- Define strategies, expectations, and priorities to ensure that the team's actions align with the company's success.
- Provide continuous coaching and feedback to build trust and help individuals reach their highest potential.
- Demonstrate care and compassion to promote an environment of respect and well-being.
- Proactively partner with relevant stakeholders and teams, fostering a collaborative culture that respects and leverages diversity of perspective and skillsets.
Required Education, Experience/Skills/Training: - 15+ years of experience in digital media, streaming, content strategy, or platform operations.
- Bachelor's degree
- Demonstrated leadership in shortform, creator content, creator ecosystems, community-driven content, editorial execution, or platform curation.
- Strong understanding of streaming platform economics, personalization, and audience lifecycle management.
- Trust & Safety experience
- Familiarity with AI-driven tools.
- Success collaborating in a highly matrixed environment and connecting the dots across multiple stakeholders.
- Expertise in content rights, licensing, and global compliance.
- Skilled in flexible, strategic thinking and envisioning future possibilities.
- Strong business insight with the ability to apply market knowledge to advance goals.
The hiring range for this position in California is $285,700 to $383,100 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience, among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
Direct to Consumer
Job Posting Primary Business:
Disney Plus
Primary Job Posting Category:
Direct-to-Consumer Programming Strategy
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Glendale, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2026-06-25
