Agency:
Propeller
Job Function:
Strategy and Planning
Job Subfunction:
Account Planning and Brand Planning
Job Description:
SVP, Experience Strategy
Overview
The SVP, Experience Strategist is a senior leader for key accounts and oversees a group of experience strategists, shaping modern customer-centric approaches that drive measurable impact. This role serves as an advisor to clients and internal teams, connecting brand strategy and experience strategy with AI, data, and emerging digital capabilities to drive meaningful outcomes in healthcare.
Key Responsibilities
Experience strategy expertise & client oversight
Serve as a senior strategic advisor to clients, framing how data, AI, and experience strategy come together to drive business and brand impact
Lead the story development of executive presentations and workshops that translate complex insights and AI-enabled opportunities into clear strategic direction
Influence client roadmaps, investment decisions, and innovation pipelines based on evidence and forward-looking insights
Insight, research & measurement leadership
Oversee the integration of research, behavioral data, and performance analytics into cohesive strategic platforms and experience roadmaps
Partner with senior marketers (including analytics and media leaders) to define measurement frameworks, learning agendas, and optimization plans
Guide teams in interpreting data, turning findings into prioritized actions
AI, data & innovation leadership
Evaluate AI-powered solutions and emerging capabilities to strengthen digital, experience, and innovation offerings for Propeller and its clients
Integrate agentic ways of working into client recommendations and internal workflows to improve efficiency, scalability, and performance
Drive forward emerging tech, AI, and innovation relevant to healthcare marketing to inform and influence client strategies and product roadmaps
Collaboration, team management & culture
Mentor and upskill mid-level experience strategists in modern solutions and best practice implementation
Champion integrated ways of working across Creative, Media, UX, Technology, and Analytics to ensure strategy is embedded from briefing through optimization
Help shape team standards, methodologies, and case studies that elevate Propeller's capabilities
To Be Successful in This Role, You Will Need
10+ years of experience in digital strategy, digital marketing, or omnichannel planning roles, ideally within healthcare, pharmaceutical, or regulated industries
Confident advising senior clients on AI, data, and experience strategy in a way that is ambitious but pragmatic
At the forefront of innovation and ever-evolving healthcare marketing transformation, spotting shifts in technology, regulation, and audience expectations and translating them into strategic opportunities
Strong leadership presence, with the ability to shape direction, align stakeholders, and coach teams on modern, AI-enabled practice
Comfortable building frameworks, playbooks, and operationalizing ways of working that scale AI and data excellence across accounts
Energized by complex problems, ambiguous briefs, and the challenge of designing experiences that deliver value for patients, HCPs, and brands$204,000 - $220,500
Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.
