SVP, Brand

Day One Agency

$190K — $220K *
Media
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 12+ years of agency experience with a focus on creative ideation and campaign execution.
  • Proficient in both campaign tactics and overarching strategy.
  • Ability to communicate the rationale and execution plan of creative ideas clearly.
  • Knowledge of major and emerging social media platforms.
  • Strong written and verbal communication skills.
  • Conceptually creative with an editorial perspective.
  • Proven leadership and problem-solving abilities.

Responsibilities

  • Act as the primary client liaison, demonstrating account leadership.
  • Provide strong creative input and articulate insights to teams and clients.
  • Define and sell creative ideas aligned with brand strategy.
  • Guide the operational workflow and quality of creative work.
  • Manage project scopes and team budgets effectively.
  • Build and sustain impactful client relationships for growth.
  • Mentor and inspire a collaborative team to achieve creative excellence.

Benefits

  • Comprehensive health care (medical, dental, vision).
  • Generous paid time off and company-paid holidays.
  • Summer Fridays for enhanced work-life balance.
  • 401K retirement plan with company matching contributions.
  • Lifestyle spending account for personal expenditures.
  • Paid parental leave to support new parents.
  • Commuter benefits to ease travel expenses.
  • Uber and Lyft business accounts available.
  • New business referral bonuses for successful leads.
  • Employee referral bonuses for contributing to team growth.
Full Job Description
SVP, Brand

Department: Brand Leadership

Employment Type: Full Time

Location: New York

Description

This position is full-time, requires a hybrid work schedule, and is only available in New York City.

Responsibilities

Acting as the CEO of the account, the SVP, Brand will be the client liaison, understand the business of the business, be a visionary & a roadblock remover, with a ruthlessly prioritized focus on wins and growth. If you are equal parts business leader, strategic thinker and creatively curious - this role is for you.

The successful candidate will lead teams to ideate, sell-in and activate culturally impactful work while exceeding the expectations of our clients. In this role, you will showcase strong written and verbal skills to not only champion great ideas, but also the value behind them. You have an innate understanding of what ideas are viable and buyable and you can lead both internal and client teams from ideation to activation. As a senior member of the team, your responsibility will be both interfacing directly with clients and mentoring highly collaborative, highly integrated teams. In this role you will:
  • Demonstrate business & account leadership
  • Showcase a strong point of view on what makes great work, and not be afraid to share it with both teams and clients
  • Define, shape and sell creative ideas that consistently tie back to brand brief & strategy
  • Shepherd and guide the work
  • Lead scopes and manage team budgets
  • Build impactful partnerships & relationships with clients
  • Focus on account growth management
  • Demonstrate consistent curiosity and learning within the industry, with a finger on the pulse of what is happening in culture, across categories
  • Build industry relationships and extend the Day One community
  • Support relevant new business projects as needed, including team oversight, shaping RFP and pitch responses, shepherding winning creative and presenting to prospective clients.
  • Mentor a team of highly ambitious people and inspire collaboration and creative excellence

* TREND FORECASTERS, WRITERS, DESIGNERS, PRODUCERS, PEOPLE PERSONS, DIGITAL NATIVES, CULTURE HEADS, INTERNET ARCHAEOLOGISTS, MEME HISTORIANS

** ORGANIZERS, GLOBETROTTERS, DROPOUTS, SKATE SHOP ALUMNI, FORMER BARISTAS, SELF-TAUGHT DEVS, INDIE PUBLISHERS, FINE ARTISTS, SMALL-TOWN ESCAPEES

Requirements
  • 12+ years of agency experience, managing or contributing to creative ideation and campaign/asset execution
  • Experience thinking through both campaign tactics and the big picture
  • Ability to articulate the why and the how of an idea
  • Understanding of both major and emerging social platforms
  • Excellent written and verbal communication
  • Conceptual thinking skill, editorially minded
  • Leadership and creative problem solving skills
  • Demonstrated passion for people, organization, and an excitement to collaborate in a fast-paced team environment
  • Experience with, and a love for, presenting to teams and clients
  • Self-motivated, organized, and reliable
  • Passion for earned creative and brand storytelling
  • Bachelor's Degree from an accredited university or equivalent professional experience


Applicants must be legally authorized to work in the United States. The company does not sponsor or take over sponsorship of work visas.

Compensation + Benefits

We value all of our employees and are happy to provide comprehensive benefits to help support them holistically in the best way we can. We offer all our employees:
  • Health Care (Medical, Dental, Vision)
  • Paid Time Off and Company Paid Holidays
  • Summer Fridays
  • 401K Retirement Plan with Company Match
  • Lifestyle Spending Account
  • Paid Parental Leave
  • Commuter Benefits
  • New Business Referral Bonus
  • Employee Referral Bonus


The Company is committed to fair and equitable compensation practices. The base compensation range for this role is $190,000-$220,000 and this position is eligible for benefits that include medical insurance (health, dental, and vision), retirement plan, paid time off, paid parental leave, new business and employee referral bonuses, etc. Please note that the compensation information provided is a good faith estimate for New York City based hires only and is provided pursuant to the New York City Pay Transparency Law. Final compensation for this role will be determined by various factors such as candidates' relevant work experience, skills, qualifications, and location.

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