Agency :Havas Media New York
Job Description :The Supervisor, Paid Social has a passion for the industry, experience delivering successful paid social campaigns & creating successful paid social media plans. In this role, you will partner with the Director and work with Havas Media account leads to deliver paid social strategies to our clients that deliver against their media and business objectives. The Supervisor, Paid Social is the primary mentor for Social Traders and Senior Traders. They are expected to share their deep knowledge among the team and champion processes. This role reports to the Director, Paid Social.
Responsibilities:- Possess and maintain a deep knowledge of capabilities across social platforms and technologies
- Enforce Havas Social best practices & processes throughout team
- Maintain project plan for the account for all upcoming deliverables and raise any challenges falling outside of scope/SLA, best practice, process etc. to account leads and social team Director
- Present paid social media recommendations and performance reports in front of Havas teams and clients with support and coaching from social Associate Director and/or Director
- Translate client's business objectives into working media objectives effectively
- Be an expert as it relates to Paid social media buying with the ability to successfully guide and develop each aspect of channel planning when researching to deliver tactical recommendations
- Develop comprehensive strategy & measurement materials and overall narrative of a recommendation
- Collaborate with Social Traders and Senior Traders to ensure proposed plans are feasible for execution
- Drive account growth through proactive suggestion & implementation of innovation
- Drive strategic insight from optimizations and insights crafted by social traders and senior traders
- Manage campaign budgets across platforms, ensuring all live campaigns have accurate budgets to prevent over and underspends
- QA all billing numbers entered by billing teams & Social Traders/Senior Traders within established timelines & work quickly to correct any flagged issues
- Regularly use all available tools and platforms to ensure campaign briefs are being executed and delivered according to approved brief and timings, including but not limited to; even & consistent pacing, frequent optimization, brand suitability & viewability thresholds are met, CPMs are within planned ranges.
- Develop training material and sessions to showcase knowledge of specific topics and deliver them during new starter onboarding or as necessary for wider team initiatives
- Mentor the development of trader and senior traders' professional skills and functional paid social knowledge. Provide support to ensure assigned tasks can be executed on time
- Work closely with Traders and Senior Traders to ensure they are applying their social knowledge in practice by discussing & supervising their deployment of appropriate optimization techniques
- Thorough QA of campaigns in platforms prior to director sign-off to ensure all media activated is delivered accurately
- Use QA as an opportunity to discuss best practices, optimization techniques & optimal campaign structure with social traders and senior traders
- Prepare senior traders to speak to performance and optimization recommendations during client meetings
- Support investment teams in day-to-day management and education of client teams
- Contribute to Havas Performance Investment thought-leadership POVs through analyses of industry & partner developments
Skills andQualifications:
- Minimum of 3 years of experience in Paid Social required
- At least 2 years of hands-on campaign management experience in social platforms, optimizing and managing successful paid social media campaigns
- Excellent written and verbal communication skills
- Rigorous attention-to-detail
- Technical, in-depth knowledge of social media in platform activation, planning, and strategy
- Deep understanding of all major social platforms from a technical and strategy standpoint
- An understanding of Mediaocean tools (Prisma) a plus
- Experience in planning and executing paid social media campaigns
- Advanced Excel skills including VLOOKUPs, SUMIFs and Pivot Tables to aid in data reporting and analysis
- Effective time management and delegation ability to manage own & tasks effectively
- Meta Blue print certification is required and certification in other social platforms is a huge plus
Contract Type :Permanent
