Role SummaryAs a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).
Responsibilities - Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
- Oversee a small team (3-4 junior specialists), setting daily execution priorities, managing workflow, and conducting thorough QA across Paid Search, Performance Max campaign setups.
- Build strong client relationships by serving as a primary point of contact, attending recurring status calls, and presenting performance results and strategic recommendations.
- Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
- Continually track and evaluate campaign data against business target metrics, using reporting tools to uncover opportunities for growth and efficiency.
- Test new campaign types, creative formats, and automated tools to improve team efficiency and advance account strategy.
- Participate in agency-wide initiatives, process changes, and tool rollouts to help refine the overall search practice.
Requirements- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 4+ years of hands-on experience running DR performance campaigns across Google Ads, Microsoft Advertising (Bing), Search Ads 360 (SA360), and Campaign Manager 360 (CM360).
- Proven experience launching, optimizing, and scaling Paid Search and PMax campaigns
- Strong foundation in core PPC mechanics, including tCPA/ROAS bidding strategies, impression share analysis, keyword research, and audience targeting.
- Prior experience managing/forecasting large-scale paid search portfolios against defined CPA, revenue, or conversion targets, and managing budgets through tools like Prisma.
- Prior experience supervising, delegating to, or mentoring junior team members (e.g., Senior Associates or Associates).
- Track record of using search engine analytics, and presentation tools to build clear performance decks from raw data.
Life at WPP Media & BenefitsOur passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
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