Role SummaryAs a Supervisor, Paid Search, you will be responsible for the day-to-day management of a client's paid search marketing initiatives. You will manage junior teammates and focus increasingly on strategy development for your dedicated account(s).
Responsibilities - Lead the day-to-day supervision of client-paid search programs including strategic approaches, bid recommendations, execution details, testing plans, budgets/accounting and overall goal achievement.
- Understand the client's product, marketing objectives and digital goals with an emphasis on paid search, presenting to clients on a regular basis.
- Monitor, track and evaluate campaign performance metrics, based on client KPI targets and baselines.
- Stay on top of the latest updates regarding tools and User Interfaces (Ads, Microsoft, SA360, Bid Management Platforms, eMarketer, SEMrush, Search Engine Land, AdCenter, AdGooroo, etc.).
- Think creatively, research and develop tools and innovative tactics to improve efficiencies or advance the practice.
- Actively contribute to corporate initiatives, automation projects, process changes and roll-outs.
- Stay current on industry trends, focusing on how changes can help improve offerings to accounts and enhance our overall practice
Requirements- Bachelor's Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
- 4+ Years experience in Paid Search Marketing. Additional Analytics experience is a plus.
- Experience with Google Ads, Google Ad Editor, Microsoft Ads, Microsoft Ads Editor, and SA360.
- Expertise in Pay-Per-Click (PPC) optimization techniques (ROI / CPA / CPL / Impression Share).
- Bid Management tool familiarity (DoubleClick Search, Kenshoo, Marin, etc. Marin & Searchlight) as well as 3rd Party Tracking Tools (DoubleClick, Floodlight, Sizmek, etc.).
- Experience meeting with and delighting clients is essential.
- Desire to manage and mentor junior members of a team; prior experience as a manager a plus.
Life at WPP Media & BenefitsOur passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.
US Pay Range
$60,000-$140,000 USD
