Learfield

Supervising Producer - Professional Rodeo Cowboys Association

Learfield • $80K — $90K *
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years in sports/entertainment creating and directing video content, with 1+ year in a team lead role
  • Hands-on experience in shooting and directing video
  • Must provide a reel or portfolio showcasing relevant work
  • Strong communication and presentation skills for articulating creative concepts
  • Passionate storyteller with experience in engaging audiences
  • Background in digital and social content creation is a plus
  • Deep understanding of end-to-end content production pipelines

Responsibilities

  • Produce, write, direct, and shoot various Learfield Studios content
  • Lead original and branded episodic video content production
  • Oversee the entire content operation for PRORODEO Partnerships
  • Build relationships with athletes for content initiatives
  • Partner with sponsors to develop branded content
  • Optimize content distribution using data-driven strategies
  • Manage and delegate to on-site content production team

Benefits

  • Medical, Dental, Vision insurance
  • Health Savings Account
  • Life Insurance and Other Insurance Plans
  • Flexible Paid Time Off (minimum 10+ days annually) including Parental Leave
  • 20 Paid Holidays
  • 401(k) with Match
  • Short/Long Term Disability
Full Job Description
The Supervising Producer is a critical creative leader responsible for developing, producing, and shooting a wide range of content for PRORODEO Partnerships. This role is expected to be actively involved in hands-on production, including shooting, editing and directing content. Leveraging deep industry experience, this role oversees multiple content executions, spanning original programming and branded content that fuel fan engagement, elevate athlete storytelling, and unlock revenue opportunities for our local and national Learfield sales teams.
Working closely with the centralized Learfield Studios team, the Supervising Producer leads the local content team and is the primary on-site representative. They collaborate closely with the PRCA media and marketing teams to ideate, create, and deliver a robust and innovative content slate.

Essential Duties & Responsibilities:
• Produce, write, direct, and shoot narrative and serialized Learfield Studios content at PRORODEO Partnerships.
• Serve as the creative lead and supervising producer for all active projects.
• Lead the development and production of original and branded episodic video content to grow fan engagement and drive revenue for our local and national sponsorship sales teams.
• Oversee the full Learfield Studios content operation for PRORODEO Partnerships, including creative, production, distribution, analytics, content strategy, and sales integration.
• Build trust-driven relationships with athletes and guide them through all original, branded, and content initiatives.
• Partner with sponsors to create custom content aligned with stakeholder voice, tone, and brand guidelines.
• Shape and continuously refine content best practices across creative, production, distribution, and athlete communication.
• Advise on content strategy that supports PRORODEO Partnerships and PRCA priorities, increases engagement, and drives local and national revenue.
• Manage the on-site content producer, content strategy and distribution manager, and additional production resources; delegate effectively to maximize team output.
• Use data, trends, and creative insight to develop year-round Learfield Studios content strategy and proactive content calendars.
• Pitch, ideate, and execute branded video series for sales teams; participate in client presentations and productions.
• Ensure the highest-quality content delivery within established budgets and timelines.
• Collaborate with internal and external teams to meet all agreed-upon deliverables.
• Develop research, pre-production, production, post-production, distribution, and analysis plans for all proactive and reactive content series.
• Optimize content distribution and promotional strategies using data as a key creative input.
• Maintain strong communication with marketing, sales and management teams to align content with organizational priorities.
• Manage pre-sale content presentations, including projected performance, distribution plans, and creative overviews.
• Track performance of all campaigns and create comprehensive recaps for partners, sales teams, and leadership.

Minimum Qualifications:
• 8+ years of experience in sports or entertainment creating, writing, producing, and directing video content with 1+ year leading and managing a team.
• Hands-on experience shooting and directing video.
• Must provide a reel, portfolio, or website demonstrating hands-on shooting and directing experience.
• Experience leading a team.
• Excellent communication and presentation skills, including the ability to articulate creative concepts to executive leadership.
• Passionate storyteller with extensive experience driving audience engagement.
• Proven experience in sports and/or entertainment environments.
• Ability to independently own projects and serve as primary contact for external partners.
• Background in digital, short-form, social, and influencer-driven content; narrative storytelling experience is a plus.
• Strong leadership skills with experience managing multiple team members across varied projects.
• Deep understanding of content production pipelines end-to-end.
• Comprehensive knowledge of production equipment, lighting, cameras/lenses, audio, and post-production workflows.
• Ability to write pitch materials, craft pre-production plans, and present to internal and external stakeholders.
• Strong creative ideation skills aligned to project and brand objectives.
• Ability to interpret creative concepts and guide execution with clarity and vision.
• Thrives in a high-energy, high-profile, proactive, deadline-driven environment with strong attention to detail.
• Strong administrative, analytical, and problem-solving abilities.
• Proven capacity to prioritize and manage multiple projects in a fast-paced, constantly evolving setting.
• Highly organized, efficient, and meticulous in execution.

The approximate national base pay range for this position is $80,000 to $90,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

About Learfield

An industry leader for more than four decades, Learfield has a deep presence in the college athletics landscape nationwide. It manages the multimedia and sponsorship rights for nearly 130 collegiate institutions, conferences and arenas, and supports athletic departments at all competitive levels as title sponsor of the prestigious Learfield Directors’ Cup. Learfield also provides its collegiate partners access to professional concessions and ticket sales; branding, licensing and trademark consulting; digital and social platform expertise; campuswide business and sponsorship development; and venue and technology systems through its affiliated companies.

Learfield Careers

Joining Learfield presents an unparalleled opportunity to become part of a team that prides itself on innovation, leadership, and a dynamic company culture. Learfield is a leader in collegiate sports marketing, offering professionals a unique chance to be at the forefront of sports and entertainment industries.

Explore Job Opportunities

Learfield is actively seeking talented individuals who are eager to foster their skills and grow their careers in a vibrant, supportive environment. The company offers a variety of job opportunities that cater to a range of professional interests and expertise.

Professional Growth and Development

At Learfield, career growth is a cornerstone of the employment experience. With comprehensive diversity training programs and leadership development opportunities, employees are equipped to advance their careers and expand their professional capabilities. Learfield is committed to fostering an inclusive environment where every team member can thrive.

Internship Programs

Learfield’s internship programs provide invaluable industry experience, networking opportunities, and a chance to work on real projects that impact the company and its clients. Internships are designed to develop the foundational skills needed to succeed in a fast-paced, ever-evolving industry.

Benefits and Company Culture

Learfield places a high priority on the well-being and satisfaction of its team members, offering competitive benefits and a culture that promotes work-life balance. The company’s commitment to diversity and inclusion is evident in its workplace initiatives and the supportive network it creates.

Hiring Process

The hiring process at Learfield is designed to be transparent and engaging, starting from the initial application to the final interview. Candidates are encouraged to showcase their skills and experiences through their resume and during interviews, where they meet with current team members and learn more about the position and the company’s values.

Join the Team

Learfield is looking for passionate, curious, and innovative individuals to join its team. Explore open positions that match your skills and interests on the Learfield Careers page. Discover how your expertise can contribute to the company’s ongoing success and leadership in the collegiate sports marketing industry.

Stay Connected

Keep up to date with the latest news, career tips, and industry insights through Learfield’s Careers Blog. Personalize your experience by subscribing to job alert emails tailored to your career preferences and be the first to know about new opportunities and company developments.

Networking and Innovation

At Learfield, networking and innovation go hand in hand, creating a stimulating environment that encourages professional growth and creative problem-solving. Team members are encouraged to collaborate and share ideas, driving the company forward in its mission to lead and transform the collegiate sports marketing landscape.

Career Advancement

With Learfield, the path to career advancement is clear and attainable. Through continuous learning, mentorship, and practical experience, team members are well-positioned to navigate their professional journeys and achieve their career goals.

Explore Learfield Jobs

Search for opportunities that align with your career aspirations. Learfield is hiring now—be part of a team that values innovation, leadership, and a diverse range of skills and backgrounds.
Learn more about Learfield
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1,001 employees
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