Paychex

String Instrument Brand Manager

Paychex$110K — $130K *
US-AnywhereRemote in East Northport, NY
Retail & Consumer Goods
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in business or marketing
  • 8-12 years of experience in product or brand management
  • Strong organizational and communication skills
  • Background in strings performance or pedagogy
  • Strong analytical and problem-solving skills
  • Willingness to travel up to 25%

Responsibilities

  • Own P&L oversight for brand success
  • Develop and implement market introduction plans and brand initiatives
  • Champion brand visibility across markets and teams
  • Participate in dealer visits and training efforts
  • Identify and drive growth in high-potential dealer opportunities
  • Guide development of new product lines aligned with brand strategy
  • Drive budget planning and manage SKU architecture processes

Benefits

  • Collaborative work environment
  • Opportunities for professional development
  • Engagement with industry professionals
  • Dynamic and creative work culture
  • Incentive-based compensation structure
Full Job Description
The Brand Manager should be adept at connecting strategy and artistry - combining sharp analytical skills with the ability to translate product knowledge into dealer support and brand messaging.

Brand Strategy & Stewardship
  • P&L ownership, oversight, and engagement for overall brand success.
  • Own the positioning, identity, and tone of voice for multiple brands across all B2B and B2C channels - shaping and maintaining compelling brand stories.
  • Develop and implement market introduction plans, messaging, and brand launch, relaunch, and refresh initiatives.
  • Champion brand visibility across markets and internal teams.
  • Partner with Sales to support territory growth and assist in advancing or closing key opportunities.

Market & Dealer Engagement
  • Actively participate in dealer visits, trainings, demos, and promotional efforts - both in person and virtually.
  • Provide competitive insights, product positioning, and deal & promotional enabling tools.
  • Identify high-potential dealer opportunities, drive growth, and help close business.
  • Conduct ongoing research with educators, dealers, and end-users to inform strategy and messaging.
  • Lead school bid processes, rental program strategies, and other education-market initiatives.
  • Represent brands at trade shows, educator conferences, and dealer events.

Product Management
  • Guide development and launch of new or revitalized product lines aligned with brand strategy, market positioning, and profitability goals.
  • Audit product lines for gaps, overlap, and improvement opportunities.
  • Establish product line structure, naming conventions, and positioning frameworks.
  • Collaborate with internal luthiers, supply chain, and vendors as needed to maintain accurate specifications, pricing, and quality standards.
  • Support refinement of existing offerings based on dealer feedback and market needs.
  • Manage product lifecycle from SKU rationalization to new model introductions to ongoing assessment.
  • Maintain internal systems and processes related to product and brand development, launches, and lifecycle updates.

Brand Operations
  • Drive budget planning, margin targets, and pricing alignment, while supporting inventory forecasting for each brand.
  • Manage SKU architecture processes, ensuring consistent structure, lifecycle timing, and clean internal system documentation across product lines.
  • Coordinate with Supply Chain and Inventory teams on availability, demand planning, and vendor timelines to support sales opportunities.
  • Collaborate with Marketing on brand-level initiatives, campaigns, and content that reflect accurate positioning and support revenue targets.

Qualifications & Experience:
  • Bachelor's degree in business or marketing
  • 8-12 years of Experience: Product or brand management, strong organizational and communication skills, plus a background in strings performance or pedagogy.
  • Strong analytical and problem-solving skills
  • Travel up to 25%
  • Base plus incentive

About Paychex

Paychex, Inc. is a leading provider of integrated human capital management solutions for payroll, benefits, human resources, and insurance services. By combining its innovative software-as-a-service technology and mobility platform with dedicated, personal service, Paychex empowers small- and medium-sized business owners to focus on the growth and management of their business. Paychex is headquartered in Rochester, New York and has more than 100 locations across the United States and Europe.
Learn more about Paychex
Size
15,000 employees
Market Cap
$40.1 billion
Industry
Net Income
$1 billion
Founded
1971
5 Year Trend
+7.9%
Revenue
$3.9 billion
NASDAQ

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