Strategy & Insights Manager (Influencer Marketing)

Shelf

• $80K — $120K *
US-AnywhereRemote in United States
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6-8 years in strategy, insights, consumer research, or influencer marketing.
  • Exceptional writing and storytelling abilities for clear communication.
  • Proactive and resourceful, adept at sifting through complex information.
  • Familiarity with social analytics tools like Infegy and YouGov.
  • Proficient in presentation software like Google Slides or PowerPoint.
  • Bonus: Experience with trend forecasting and creator discovery.
  • Major Bonus: Strong visual design skills.

Responsibilities

  • Research platforms, brands, and industry verticals.
  • Analyze social listening data to develop data-driven narratives.
  • Identify cultural trends shaping content strategy.
  • Build comprehensive, data-rich presentations for campaigns.
  • Source and align with high-quality creators on social media.
  • Present strategies confidently to clients, highlighting insights.
  • Collaborate cross-functionally to enhance strategic impact.

Benefits

  • Great opportunity to influence the future of influencer marketing.
  • Engagement with various teams fostering diverse insights.
  • Opportunity to utilize and explore innovative AI-driven processes.
  • Participation in shaping strategic approaches in real time.
  • Involvement with trendspotting and creator discovery initiatives.
Full Job Description
About the role

  • We're hiring a Strategy Manager to join our growing team and help shape the future of influencer marketing. You'll bring cultural insight and creative strategy to life through storytelling, source high-quality creators who align with client goals, and support innovation across campaigns, client renewals, and agency marketing efforts.

What you'll do

Market Intelligence Support

  • Research platforms, brands, and verticals
  • Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
  • Identify algorithm-centric cultural trends shaping content and influencer strategy

Strategy Support

  • Build data-rich decks for pitches and campaigns
  • Translate data into compelling narratives
  • Source high-quality, relevant creators within the social landscape
  • Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
  • Align creator ecosystems and platform behaviors with campaign goals
  • Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
  • Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time

🤖 AI & Content Intelligence

  • Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
  • Support initiatives around trendspotting and creator discovery using AI

Cross-Functional Collaboration

Work closely with multiple teams to deliver strategic impact across the business:

  • Creative: Support ongoing client renewals with trend and creator insight
  • New Business: Contribute to RFPs with standout strategy and creator POVs
  • Marketing: Provide strategic input and support for agency webinars and thought leadership content
    Product: Partner with internal stakeholders on evolving agency tech and UI needs
  • Agency-Wide: Support case study upkeep to ensure best-in-class examples of our work are captured and published

Qualifications

6-8 years experience in strategy, insights, consumer research, influencer marketing, or similar
A strong writer and storyteller who brings clarity to complexity
Curious, proactive, and scrappy-you love turning noise into signal
Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
Strong with Google Slides or PowerPoint
🔮 Bonus: Trend forecasting, creator discovery, or early-stage AI experience
Bonus: Experience at a startup, creative agency, or marketing-tech company

Major Bonus: Strong visual design skills

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