Tinuiti

Strategist, Paid Media

Tinuiti$80K — $95K *
US-AnywhereRemote in United States
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of paid media experience
  • Proficient in managing campaigns across major platforms like Google and Meta
  • Hands-on management of monthly budgets over $60k
  • Experience with eCommerce is a plus
  • Advanced Excel and Google Suite skills
  • Google Ads and Facebook Blueprint certification preferred
  • Familiarity with Google Analytics and client management
  • Agency experience is advantageous

Responsibilities

  • Execute and oversee paid media campaigns across various platforms
  • Develop strategies that align with client business objectives
  • Utilize reporting tools to analyze and communicate campaign results
  • Handle campaign setup including keyword and audience development
  • Conduct campaign audits and tactical execution
  • Prioritize efforts based on campaign effectiveness
  • Monitor and report on campaign performance regularly
  • Assist in new business audits and pitches for potential clients

Benefits

  • Unlimited paid time off to promote work-life balance
  • Comprehensive healthcare including medical, dental, and vision coverage
  • Retirement plan with 100% match up to 4%
  • Access to wellness programs and telemedicine services
  • Generous parental leave policy for birthing and non-birthing parents
  • Opportunities for personal and professional development through various programs
Full Job Description
We support 100% remote work for this role!

We'd love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you'll be doing:
  • Execute, support, and/or delegate management of paid media campaigns (paid search, shopping, display, & paid social), including but not limited to account setup, strategy development, organization, and management.
  • Maintain a holistic understanding of client business objectives, and implement strategies and/or suggest alternative approaches that meet the needs of the client
  • Ability to use reporting, analytics, and trend tools on a daily basis and proactively communicate results, trends, and test results to client stakeholders.
  • Campaign set-up: keyword development, audience development, ad copy creation & testing, creative testing, account set-up, bid and budget management.
  • Responsible for executing and/or overseeing all basic tactical execution and campaign audits
  • Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
  • Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis holistic presentations and overviews
  • Ability to effectively communicate to and collaborate with various client personality profiles and roles from marketing manager to C-level points of contact.
  • Support your pod's leadership in new business audit, pitches, and RFPs to help win new client logos.


Requirements:
  • 5+ years of related paid media work experience
  • Experience with managing campaigns within Google, Microsoft, Meta, TikTok, Pinterest, and/or Snapchat Ads Managers.
  • Hands on experience in managing monthly campaign budgets from $60k+
  • Ecommerce experience a plus
  • Advanced computer skills, particularly Microsoft Excel, PowerPoint, and Google Suite products
  • Google Ads and Facebook Blueprint certification a plus
  • Experience working in Google Analytics
  • Client management experience
  • Agency experience a plus
  • May require client travel for quarterly business reviews or new business pitches


The hiring salary range for this role is $80,000 - $95,000 . We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. A7 8-5-101 et seq.

#LI-LK1

FLSA Classification: Exempt

Benefits:

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100%

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning, mentorship program, leadership and management development programs and resources

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group.

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