Toromont Energy Systems

Strategist, B2B Marketing Communications and Lead Generation

Toromont Energy Systems • $80K — $95K *
Concord, ON L4K 0A6In-Person
Business Services
5 - 7 years of experience
Reposted Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Digital Marketing or Education
  • 6-8 years of experience in digital marketing
  • Experience in a sales-driven environment
  • Proficient in LinkedIn
  • Strong understanding of B2B marketing and long sales cycles
  • Experience with Account-Based Marketing (ABM), lead generation, and nurturing strategies
  • Bilingual in English and French preferred

Responsibilities

  • Create integrated marketing campaigns aligned with go-to-market strategy and brand positioning
  • Build and present campaign briefs to gather omnichannel strategies and execution requirements
  • Map detailed campaign plans and editorial calendars that align with GTM milestones
  • Lead collaboration between divisional Marketing Managers and corporate teams for effective execution
  • Conduct market research to refine communication strategies and strengthen GTM positioning
  • Define communication KPIs to monitor performance and identify optimization opportunities

Benefits

  • A commitment to safety and well-being
  • Learning and development opportunities through internal training teams
  • Competitive total rewards package including benefits and premiums
  • Flexibility in work schedules across multiple locations in Eastern Canada
  • Working with a premium brand and best-in-class equipment
Full Job Description
Are you passionate about B2B marketing and enjoy turning strategies into campaigns that generate real growth?

At Toromont Cat, you'll play a key role in deploying go-to-market strategies, creating integrated campaigns, and optimizing the customer experience to support sales and business objectives.

Job type: Permanent, full-time

Work arrangement: Flexible across Eastern Canada (Montreal and Concord)

What you can expect:

  • Design and roll out integrated, high-impact marketing campaigns.
  • Work closely with the sales and marketing teams to drive business growth.
  • Develop strategies for lead generation, lead nurturing and ABM.
  • Leverage data, performance analytics and market trends to optimize results.
  • Promote strong, recognized and well-established brands within the industry.


You are our ideal candidate if you have:

  • 6 to 8 years of experience in digital marketing or B2B marketing communications
  • Solid experience in demand generation, content marketing and integrated campaigns
  • Excellent mastery of LinkedIn and digital channels
  • Strong understanding of B2B sales cycles and lead nurturing strategies
  • A strategic approach combined with the ability to deliver tangible results
  • Excellent communication and collaboration skills

About Toromont Energy Systems

Toromont Energy Systems is a division of Toromont Industries Ltd. that specializes in the sale, rental, and servicing of power systems equipment, including diesel and natural gas engines, generators, and related components. The company serves a variety of industries, including mining, oil and gas, construction, and agriculture, among others. Toromont Energy Systems is headquartered in Concord, Ontario, and has locations throughout Canada.
Learn more about Toromont Energy Systems
Size
100 employees
Industry
Manufacturing & Automotive
Founded
1988
NASDAQ
TIH
* Ladders Estimates

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