Strategic Partnerships Manager

Tower Laboratories Ltd

$80K — $95K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-7 years in strategic partnerships, business development, channel sales, account management, or similar roles
  • Experience in consumer products, fitness, wellness, retail, or startups is beneficial
  • Strong relationship-building and communication skills
  • Highly organized with a knack for creating systems from scratch
  • Analytical with familiarity using CRM or pipeline management tools

Responsibilities

  • Build and manage a qualified partnership pipeline through various outreach methods
  • Research target organizations and key decision makers
  • Conduct discovery meetings to showcase the partnership program
  • Negotiate and onboard new partners
  • Coordinate launch kits, training materials, and marketing assets for partners
  • Collaborate with Marketing, Operations, and E-commerce teams to ensure partner success
  • Track KPIs and enhance the partnership strategy over time
  • Represent the company at key industry events and trade shows

Benefits

  • Opportunity to build a new strategic function instead of filling an existing role
  • Create lasting relationships that drive brand growth
  • Work collaboratively across various departments
  • Play a key role in expanding national partnerships
  • Help shape the company’s market reach by developing a unique partnership channel
Full Job Description
The Opportunity

We are looking for a builder-not someone to inherit a mature sales territory, but someone to create one. You will design and scale our Strategic Partnerships program from the ground up, establishing relationships that become a long-term competitive advantage for the brand.

What You'll Build
• Develop the Fizion Performance Partner Program and turn it into a repeatable national growth engine.
• Create partnerships with boutique fitness studios, specialty retailers, running communities, universities, hospitality groups, corporate wellness organizations, and performance-focused events.
• Design systems that allow the partnership channel to scale efficiently over time.

Key Responsibilities
• Build and manage a qualified partnership pipeline using outbound outreach, referrals, LinkedIn, industry events, and networking.
• Research target organizations and decision makers.
• Conduct discovery meetings and present the Fizion partnership program.
• Negotiate and onboard new partners.
• Coordinate partner launch kits, merchandising, training materials, and marketing assets.
• Work closely with Marketing, Operations, and E-commerce to ensure partner success.
• Track KPIs and continuously improve the partnership playbook.
• Represent Fizion at key industry conferences and trade shows.

What Success Looks Like
• Build an organized prospect database and outreach cadence.
• Launch the initial partnership program.
• Secure the first 25 active partners.
• Document the first version of the partnership playbook.
• Build a scalable partnership acquisition system.
• Establish 200+ active performance partners.
• Create measurable customer acquisition through partnerships.
• Develop wholesale relationships that generate recurring revenue.
• Build a channel capable of growing for years to come.

Ideal Background
• 3-7 years in strategic partnerships, business development, channel sales, account management, or related experience.
• Experience in consumer products, fitness, wellness, retail, or startups is a plus.
• Excellent relationship-building and communication skills.
• Highly organized and comfortable creating systems from scratch.
• Analytical mindset with experience using CRM or pipeline management tools.

Key Performance Indicators

KPI Measures of Success

Qualified prospects Consistent weekly pipeline growth

Discovery meetings High-quality conversations with target partners

New partnerships Steady month-over-month growth

Partner activation Partners actively sampling or selling Fizion

Wholesale revenue Recurring account growth

Customer acquisition Trackable conversions from partner channel

Partner retention Long-term, engaged relationships

This is a rare opportunity to build a function-not simply fill a role. You will help define how Fizion reaches consumers beyond traditional advertising and create a national network of partners that becomes a core growth engine for the business. If you enjoy building systems, creating relationships, and helping shape a brand from its earliest stages, we'd love to meet you.

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