ABB Ltd

Strategic Marketing Specialist

ABB Ltd$100K — $160K *
US-AnywhereRemote in Tennessee, US
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in marketing, business administration, or a related technical field (engineering, statistics, etc.)
  • 8+ years of experience in sales and/or marketing, particularly with engineered products
  • Strong understanding of marketing methods such as product literature and market research
  • Experience in creating and measuring digital marketing campaigns with analytics
  • Excellent written and verbal communication skills
  • Authorized to work for ABB in the US

Responsibilities

  • Generate market demand to support growth aligned with strategic goals
  • Oversee target achievement for margins, cash flow, and customer satisfaction
  • Implement a customer-centric approach, identifying market opportunities
  • Build and maintain customer relationships to foster satisfaction and growth
  • Enhance customer perception of ease in business interactions
  • Identify opportunities to drive marketing and sales for product launches
  • Ensure sales efficiency and balanced growth across product lines
  • Maintain agreed service levels through effective business support functions

Benefits

  • Two health plan options including a PPO and High Deductible Health Plan
  • Two dental plan options: Core and Core Plus
  • Vision benefit included
  • Company-paid life and AD&D insurance
  • Short and long-term disability coverage
  • Paid parental leave offered
  • Access to an Employee Assistance Program
  • 401k Savings Plan with company contributions
  • Employee Stock Acquisition Plan
  • 11 paid holidays and flexible vacation policy
Full Job Description
This position reports to:
Marketing Manager

The Strategic Marketing Specialist supports the marketing and sales activities of commercial, industrial, and utility products in ELIP for the US market, tasked with setting and profitably achieving key targets, and ensuring customer satisfaction.

In this role you will be a key contributor in defining and implementing sales and marketing initiatives in line with strategy, while proactively partnering and influencing the marketing and sales team and key stakeholders.

Candidates for this position are capable of working remotely if already located in the US (#LI-Remote).

Your Responsibilities:
  • Generating demand in the market to create growth in line with strategy, and providing input to strategy
  • Ensuring targets such as margins, cash flow and Net Promoter Score are achieved through oversight and specifying improvement actions
  • Implementing a customer-focused attitude, raising awareness of market opportunities, and ensuring appropriate action is taken
  • Building and maintaining relationships with customers to ensure satisfaction and developing new customers to generate growth.
  • Strengthening customers' perception of a division that is easy to do business with and being the voice of the customer internally.
  • Identifying opportunities to drive marketing and sales in the domestic market, including product launches
  • Driving sales efficiency and effectiveness, and ensuring balanced growth through all product lines, product groups and business areas
  • Ensuring that agreed service levels are maintained through efficient business and support functions in back-end sales, as well as shared platforms


Your Background:
  • A bachelor's degree in marketing, business administration or related technical field (engineering, statistics, etc.)
  • 8+ years of experience in sales and/or marketing with relevant knowledge and experience with engineered products for professional applications
  • Sound knowledge of marketing methods and strategies (product literature, advertising, market research, voice of customer, etc.) to drive demand in commercial and industrial markets
  • Experience creating, implementing, and measuring digital marketing campaigns, including tracking and analytics
  • A solution-focused approach and strong written and spoken communication skills
  • Candidates must already possess authorization to work for ABB in the US


What's in it for you:

We empower you to take initiative, challenge ideas, and lead with confidence. You'll grow through meaningful work, continuous learning, and support that's tailored to your goals. Every idea you share and every action you take contributes to something bigger

While base salary is determined by things such as the successful applicant's qualifications and experience, this position is expected to pay between $100,500 and $160,800 annually and is bonus eligible.

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to MyBenefitsABB.com and click on "Candidate/Guest" to learn more

Health, Life & Disability
  • Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.
  • Choice between two dental plan options: Core and Core Plus
  • Vision benefit
  • Company paid life insurance (2X base pay)
  • Company paid AD&D (1X base pay)
  • Voluntary life and AD&D - 100% employee paid up to maximums
  • Short Term Disability - up to 26 weeks - Company paid
  • Long Term Disability - 60% of pay - Company paid. Ability to "buy-up" to 66 2/3% of pay.
  • Supplemental benefits - 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance
  • Paid Parental Leave
  • Employee Assistance Program
  • Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption
  • Employee discount program


Retirement
  • 401k Savings Plan with Company Contributions
  • Employee Stock Acquisition Plan (ESAP)


Time off

ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.

About ABB Ltd

ABB Ltd is a Swiss multinational corporation that specializes in electrical equipment. The company was founded in 1988 and is headquartered in Zurich, Switzerland. ABB operates in a variety of industries, including power generation, transmission, and distribution, as well as automation and robotics. The company's products and services are used in a range of applications, from electric vehicles to renewable energy systems. ABB has a global presence, with operations in more than 100 countries. The company is committed to sustainability and has set ambitious targets for reducing its environmental impact.
Learn more about ABB Ltd
Size
104,400 employees
Market Cap
$59.8 billion
Industry
Net Income
$5.1 billion
Founded
1988
5 Year Trend
+3%
Revenue
$26.1 billion
NASDAQ

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