Additional Location(s): N/A
About the role: The Strategic Marketing Program Manager will develop and support strategic marketing initiatives that drive market development, physician engagement, patient conversion, and growth for the Interventional Spine (IVS) business. This role will generate deep patient, physician, and market insights and translate them into actionable strategies that inform marketing investments, commercialization, and future portfolio decisions.
This individual will serve as a strategic insights partner across the IVS business, connecting customer and market insights with business needs and ensuring insights are translated into meaningful action across functions. The role will work across upstream and downstream marketing activities, partnering closely with Sales, Clinical, Medical Affairs, R&D, Digital, and global marketing partners to support evidence-based decision-making and identify opportunities for growth.
Your responsibilities will include: - Lead patient and physician market research strategy, including ATU, PET, voice-of-customer research, segmentation, persona development, and other qualitative and quantitative research; manage external research partners and ensure high-quality execution.
- Develop and manage an integrated IVS market insights and learning agenda by identifying critical business questions and knowledge gaps, prioritizing research initiatives, and aligning insights investments with key business priorities.
- Synthesize patient, physician, competitive, clinical, market, and technology insights across multiple sources to identify emerging trends, unmet needs, growth opportunities, and strategic implications; translate findings into actionable recommendations for positioning, market development, commercialization, and future portfolio decisions.
- Develop clinical marketing strategies and partner with Clinical and Medical Affairs to translate scientific evidence, clinical data, and customer insights into compelling positioning, messaging, education, and marketing strategies.
- Support upstream marketing, product development, and portfolio strategy through opportunity assessments, voice-of-customer research, market and competitive analysis, product positioning, and identification of unmet customer needs; contribute customer and market insights to cross-functional product development teams as appropriate.
- Support downstream commercialization of the existing and future IVS portfolio by applying market and customer insights to positioning, messaging, launch planning, market development, patient conversion, and integrated marketing strategies.
- Design and execute physician and KOL insight-generation activities, including advisory boards and other qualitative research, and translate findings into actionable marketing, clinical, commercial, and portfolio recommendations.
- Partner cross-functionally with Sales, Clinical, Medical Affairs, R&D, Digital, upstream and downstream Marketing, and global partners to align strategic priorities, communicate insights, influence decision-making, and ensure insights are effectively applied across the business. Manage external agencies, market research vendors, and strategic partners as appropriate to deliver high-quality work on time and within budget.
Required qualifications: - Bachelor's degree in Marketing, Business, Life Sciences, Engineering, Healthcare, or a related field.
- Minimum of 5 years of relevant professional experience in marketing, market research, strategy, technology commercialization, scientific or clinical research, product development, healthcare, medical devices, life sciences, or a related field; or an equivalent combination of education and relevant experience.
- Demonstrated ability to synthesize complex customer, market, scientific, or business information and translate insights into actionable strategies and recommendations.
- Strong strategic thinking, analytical, communication, presentation, and project management skills.
- Demonstrated ability to collaborate effectively and influence across functions within a matrixed organization.
Preferred qualifications:- Advanced degree such as an MBA, MS, PhD, or equivalent in Business, Marketing, Life Sciences, Engineering, Healthcare, or a related discipline.
- Experience in medical devices, healthcare, biotechnology, pharmaceuticals, life sciences, or another regulated industry.
- Experience in strategic marketing, market research, technology commercialization, market development, or product strategy.
- Experience with physician and patient research, segmentation, persona development, voice-of-customer research, or customer journey mapping.
- Experience supporting upstream or downstream marketing activities, including opportunity assessment, product positioning, commercialization, or product launches.
- Experience translating scientific or clinical evidence into commercially relevant insights and strategies.
- Experience with digital marketing, advanced analytics, artificial intelligence, or emerging marketing technologies.
- Demonstrated ability to influence cross-functional stakeholders without direct authority.
Work Mode:At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.
Relocation Assistance:Relocation assistance is not available for this position at this time.
Visa Sponsorship:Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.
Requisition ID: 634966Minimum Salary: $85000Maximum Salary: $161500The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific (BSC) - see www.bscbenefitsconnect.com-will vary based on actual location of the position and other pertinent factors considered in determining actual compensation for the role. Compensation will be commensurate with demonstrable level of experience and training, pertinent education including licensure and certifications, among other relevant business or organizational needs.
At BSC, it is not typical for an individual to be hired near the bottom or top of the anticipated salary range listed above.Compensation for
non-exempt (hourly), non-sales roles may also include variable compensation from time to time (e.g., any overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements).
Compensation for
exempt, non-sales roles may also include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).
For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.
