Strategic Marketing Leader - Power & Grid Segment Position Overview:Schneider Electric is seeking a Strategic Marketing Leader for Power & Grid (NAM) to define and execute the segment's market narrative, drive pipeline impact, and position Schneider as a leader in the energy transition.
You will work in close collaboration with the Data Center segment and other key business units to deliver integrated, end-to-end solutions spanning power systems, grid automation, digital grid, AVEVA, and ETAP-advancing resilient, efficient, and scalable infrastructure to accelerate time to power while addressing capacity constraints.
This role is part of the NAM Power & Grid segment organization and will play a critical role in shaping the voice of Schneider Electric in the evolving energy transition.
Key Responsibilities:- Define and execute a segment-specific marketing plan aligned with segment strategy and growth objectives.
- Develop clear segment positioning and differentiated value proposition across the energy ecosystem (generation • grid • distribution • digital).
- Build persona-based messaging frameworks (e.g., utilities, developers, EPCs, regulators, CTOs, asset owners).
- Partner with segment leadership, sales, and offer teams to ensure tight alignment between strategy, pipeline priorities, and marketing execution.
- Continuously monitor market trends, regulatory developments, and competitor positioning to refine marketing strategy.
- Define and lead integrated marketing campaigns focused on segment priority plays.
- Optimize channel mix (digital, ABM, events, partners) to maximize impact.
- Create a cohesive end-to-end story across Schneider's portfolio: Power systems + Grid automation + Digital + Software (AVEVA, ETAP)
- Manage and ensure consistency across all customer touchpoints: Sales enablement, Campaign messaging, Executive communications, Events and PR.
- Develop high-impact thought leadership narratives aligned to industry shifts (grid constraints, electrification, AI load demand).
- Support executive visibility: Keynotes, Panels, media engagements, Strategic speaking opportunities.
- Collaborate with PR, analyst relations, and public affairs to elevate Schneider's voice in the market.
- Lead development of high-impact, field-ready assets: Segment storytelling decks, Strategic account kits, Value proposition frameworks.
- Own marketing performance tracking and reporting dashboards.
- Manage budget allocation across priority plays and campaigns.
- Coordinate with internal teams and agencies to ensure quality of execution.
Qualifications:- Bachelor's in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred).
- 8+ years in B2B marketing within energy, power, or industrial sectors.
- Strong understanding of North American power & grid ecosystem.
- Experience collaborating with cross-functional teams in a matrixed organization.
- Ability to translate market/customer needs into actionable marketing plans.
- Strong leadership presence with the ability to influence executives, lead teams, and collaborate cross-functionally.
- Exceptional writing, storytelling, and content strategy skills.
- Data-driven mindset with experience managing marketing KPIs and reporting.
- Comfortable with ~25% North American travel for events, team engagement, and strategic meetings.
What's in it for me?- High-visibility role where your strategies directly influence revenue growth and market positioning
- Collaboration with Strategy, Product Management, Sales, and R&D on innovation and go-to-market execution
- Professional growth opportunities through complex, cross-functional projects and strategic initiatives
- A team that values your expertise, judgment, and contributions to our marketing success
Bring your strategic marketing talent to a team that's ready to welcome you - apply today!
