Belden's Growth Marketing Manager leads targeted, data-driven campaigns that shape buying decisions, generate leads, and accelerate funnel inflow across key audiences. This role develops campaign strategy, translates technical concepts into clear customer messaging, and serves as the primary connection between marketing activity and commercial outcomes. This role reports to the regional Senior Growth Marketing Manager.
You will make an impact by:- Driving campaign strategy: Own the strategy and execution of integrated, multi-channel campaigns that drive engagement, qualified leads and funnel impact.
- Developing customer messaging: Translate complex product and solution information into compelling, customer-centric value propositions and content across priority vertical markets.
- Understanding customer behavior: Develop a deep understanding of audience behavior in the region, analyze each stage of our sales funnel and collaborate closely with our sales teams to respond to buyer intent effectively.
- Optimizing performance: Monitor real-time results across digital channels and Salesforce to optimize tactics and maximize lead to pipeline conversion.
- Partnering cross-functionally: Aligning plans with Sales, Inside Sales, Global Marketing to ensure campaigns support business priorities and receive buy-in across the organization.
- Communicating marketing impact: Report campaign performance to stakeholders and demonstrate a clear connection between marketing activity and funnel impact.
- Navigating ambiguity: Operate effectively in a fast-moving environment where not all inputs are defined, using data, experimentation, and stakeholder input to clarify direction and drive progress.
What you will bring:- Education - Bachelor's degree or higher in Marketing, Business, or a similar field.
- Experience - 7+ years of experience in the marketing field with a focus on B2B lead generation and campaign strategy. Proven track record of owning the strategy behind integrated campaigns (audience prioritization, offer development, messaging, channel mix) and connecting marketing activity to measurable outcomes, such as qualified leads and funnel impact. Experience with account-based marketing (ABM) strategies and an understanding of how ABM tools and signals inform campaign targeting, personalization, and prioritization.
- Desired Abilities and Skills - Excellent communication, collaboration, and organization skills. Exhibit strong project management skills and the ability to lead and influence cross-functional teams. Strategic thinker with a results-driven mindset. Deep understanding of marketing and tools/programs, such as Salesforce, Pardot and Microsoft Office.
Applicants can expect a base compensation range of $110,000 - 135,000 annually, plus benefits and additional incentives based on the level of the role. This is the reasonable estimate that Belden believes it might pay for this job based on applicable circumstances at the time of posting. Belden may ultimately pay more or less than the posted range as permitted by law, and commensurate with the applicant's experience, qualifications, and geographical location.
Belden also offers hybrid and remote work practices where feasible and provides employees with benefits that could include health/dental/vision, long term/short term disability, life insurance, HSA/FSA, matching retirement plans, paid vacation, parental leave, employee stock purchase plan, paid leave for volunteer work in your community, training opportunities, professional talent management and succession planning, corporate health well-being initiatives and a work culture which includes commitment to diversity, equity, inclusion and sustainability!
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These statements are intended to describe the general nature and level of work involved for this job. It is not an exhaustive list of all responsibilities, duties and skills required of this job.
