Strategic Communications Specialist

Customs and Border Protection

$106K — $138K *
Education, Government & Non-Profit
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in communication strategy and policy development.
  • Proven ability to develop and deliver multimedia content.
  • Experience preparing executive-level communications and messaging guidance.
  • Strong background in coordinating with multiple stakeholders including government and private sectors.
  • Expertise in managing media relations and crisis communication.
  • Familiarity with digital communication platforms and social media management.

Responsibilities

  • Develop strategic messaging for operational successes and policy changes.
  • Coordinate communication support for significant operational activities and events.
  • Collaborate with various departments to ensure message consistency.
  • Oversee production of multimedia content for recruitment and public engagement.
  • Engage with stakeholders through effective communication channels.

Benefits

  • Access to a comprehensive benefits package tailored for federal employees.
  • Opportunities for career advancement and professional development.
  • Work in a meaningful role supporting national security and public service.
  • Participate in a work environment committed to ethical standards and integrity.
Full Job Description
Summary

Organizational Location: This position is with the Department of Homeland Security, within U.S. Customs and Border Protection, Air and Marine Operations, Strategy, Policy, and Communications Branch located in San Diego, CA and El Paso, TX.

Additional selections may be made for other organizational divisions and/or units within the duty location(s) listed above.

Duties

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Join Customs and Border Protection and utilize your skills providing advice and consultation on communication deliverables for Air and Marine Operations.

This position starts at a salary of $106,437.00 (GS-13, Step 1) to $138,370.00 (GS-13, Step 10).

Typical duties include:

  • Developing strategic messaging to communicate operational successes, workforce initiatives, policy changes, and mission priorities.
  • Coordinating communication support for major operational activities, special events, and national-level initiatives.
  • Collaborating with public affairs, legislative affairs, operational components, and executive leadership to ensure message alignment and mission integration.
  • Overseeing the production of multimedia content, including videos, photography, graphics, and digital campaigns that support recruitment, public awareness, and stakeholder engagement objective.


Salary: Salary listed reflects the rest of U.S. scale and, if applicable, will be adjusted to meet the locality pay or cost of living expenses of the duty location upon selection.

GS Salary: Visit this link to view the locality pay tables by geographic area. If you do not see your geographic area listed, select the "Rest of United States" pay table. Some positions fall under a special pay rate depending on the series, grade level and location of the position.Please visit this link to view special pay rate charts.

Requirements

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Conditions of employment

  • You must be a U.S. Citizen to apply for this position
  • Males born after 12/31/1959 must be registered with Selective Service
  • Primary U.S. residency for at least three of the last five years (additional details below)
  • All pre-employment processes will be conducted in English
  • You may be required to pass a background investigation
  • CBP follows the DHS Drug-Free Workplace Plan for drug testing procedures
  • As an employee of CBP, you will be joining a workforce that is dedicated to accomplishing our mission while maintaining the trust of our Nation by strictly adhering to all government ethics standards. Your conduct will be subject to the ethics rules applicable to all Executive Branch employees, and to CBP employees specifically, as well as the criminal conflict of interest statutes. Once you enter on duty, these rules include obtaining approval for outside employment or business activity, to ensure such employment or business activity is not prohibited and does not interfere or conflict with performance of your official duties. Please review further details via the following link.
  • Bargaining Unit: This is a bargaining unit covered position, represented under the National Treasury Employees Unions - NTEU. For local chapter contact information see Chapter Websites - National Treasury Employees Union - NTEU.


Qualifications

Experience: You qualify for the GS-13 grade level if you possess 1 year of specialized experience equivalent to at least the next lower grade level, performing duties such as:

  • Developing communication plans supporting organizational priorities, policy initiatives, and operational objectives.
  • Preparing executive speeches, congressional responses, briefing materials, talking points, and messaging guidance.
  • Coordinating with internal and external stakeholders, including federal, state, local, and private-sector partners to obtain, verify, and clarify information through various channels such as formal presentations, informal meetings, email correspondence, memoranda, and conversations
  • Managing media engagement, public information dissemination, and crisis communication efforts.
  • Directing digital communications, including websites, social media, and multimedia content.


NOTE: Your resume must explicitly indicate how you meet this requirement, otherwise you will be found ineligible. Please see the "Required Documents" section below for additional resume requirements.

Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

You must:

  • Meet all qualification requirements, including education if applicable to this position, subject to verification at any stage of the application process; and
  • Meet all applicable Time in Grade requirements (current federal employees must have served 52 weeks at the next lower grade or equivalent grade band in the federal service) by 07/22/2026.


The Office of Personnel Management (OPM) must authorize employment offers made to current or former political appointees. If you are currently, or have been within the last 5 years, a political Schedule A, Schedule C, Non-career SES or Presidential Appointee employee in the Executive Branch, you must disclose this information to the Human Resources Office.

Background Investigation: U.S. Customs and Border Protection (CBP) is a federal law enforcement agency that requires all applicants to undergo a thorough background investigation prior to employment in order to promote the agency's core values of vigilance, service to country, and integrity. During the screening and/or background investigation process, you will be asked questions regarding any felony criminal convictions or current felony charges, the use of illegal drugs (e.g., marijuana, cocaine, heroin, LSD, methamphetamines, ecstasy), and the use of non-prescribed controlled substances including any experimentation, possession, sale, receipt, manufacture, cultivation, production, transfer, shipping, trafficking, or distribution of controlled substances. For additional information on the preemployment process, review the following link: Applicant Resources | CBP Careers

Residency: There is a residency requirement for all applicants not currently employed by CBP. Individuals are required to have physically resided in the United States or its protectorates (as declared under international law) for at least three of the last five years. If you do not meet the residency requirement and you have been physically located in a foreign location for more than two of the last five years, you may request an exception to determine if you are eligible for a residency waiver by meeting one or more of the following conditions:

  • Working for the U.S. Government as a federal civilian or as a member of the military
  • A dependent who was authorized to accompany a federal civilian or member of the military who was working for the U.S. government
  • Participation in a study abroad program sponsored by a U.S. affiliated college or university
  • Working as a contractor, intern, consultant or volunteer supporting the U.S. government


Probationary Period: All employees new to the federal government must serve a one year probationary period during the first year of his/her initial permanent federal appointment to determine fitness for continued employment. Current and former federal employees may be required to serve or complete a probationary period.

Agency Career Transition Assistance Program (CTAP) or the Interagency Career Transition Assistance Program (ICTAP) Eligibles: If you have never worked for the federal government, you are not CTAP/ICTAP eligible. View information about CTAP/ICTAP eligibilityon OPM's Career Transition Resources website. To be considered well qualified under CTAP/ICTAP, you must be rated at a minimum score of 85 for this position. In addition, you must submit the supporting documents listed under the Required Documents section of this announcement.

Education

Please see the Qualifications and Required Documents sections for more information if education is applicable to this position.

Additional information

Additional Hiring and Special Appointing Authorities: See "THIS JOB IS OPEN TO" section above for what additional Appointing Authorities may apply. Veterans, military spouses, Peace Corps/VISTA volunteers, and people with disabilities possess a wealth of unique talents, experiences, and competencies that can be invaluable to the DHS mission. If you are a member of one of these groups, you may not have to compete with the public for federal jobs. To determine your eligibility and to understand what documentation would be required with your application, please click on the appropriate link below. You must provide documentation supporting your eligibility prior to the closing date of this announcement. If you have any questions regarding your eligibility, please contact the CBP Hiring Center via the contact information listed at the end of this job opportunity announcement.

  • Veterans
  • Military spouses Effective until December 31, 2028, any spouse of a member on active duty may be eligible
  • Individuals with Disabilities The proof of disability documentation must specify that you are eligible to apply using Schedule A. It does NOT need to detail your specific disability, medical history or need for accommodation. For more information visit this link.
  • Peace Corps and VISTA
  • Land Management Hiring Flexibility Act: The following documents are required at the time of application: SF-50s to demonstrate that you meet the eligibility requirements and the most recent performance rating signed by your supervisor or a statement from your supervisor documenting acceptable performance.
  • Other miscellaneous hiring authorities


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Candidates should be committed to improving the efficiency of the Federal government, passionate about the ideals of our American republic, and committed to upholding the rule of law and the United States Constitution.

Benefits

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A career with the U.S. government provides employees with a comprehensive benefits package. As a federal employee, you and your family will have access to a range of benefits that are designed to make your federal career very rewarding. Opens in a new windowLearn more about federal benefits.

Review our benefits

Eligibility for benefits depends on the type of position you hold and whether your position is full-time, part-time or intermittent. Contact the hiring agency for more information on the specific benefits offered.

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