Hearst Television Inc

Strategic Account Executive

Hearst Television Inc$80K — $120K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS degree in Advertising, Marketing, or Communications preferred or equivalent experience
  • 4+ years of B2B sales experience in advertising & media
  • Proven track record of exceeding revenue goals
  • Ability to navigate organizational decision-making processes
  • Strategic selling and multi-threading capabilities
  • Superior presentation, interpersonal, and communication skills
  • Technically savvy with proficiency in Salesforce, Excel, and PowerPoint

Responsibilities

  • Prospect local medium to large businesses for digital media solutions
  • Own the sales cycle with support from the local Customer Success team
  • Become an expert on digital and traditional advertising products
  • Implement marketing strategies and deliver compelling sales presentations
  • Create tailored advertising solutions addressing clients’ business needs
  • Recommend new products and effectively handle client objections
  • Manage client pipeline and revenue forecasts in Salesforce.com

Benefits

  • Dynamic work environment with a collaborative culture
  • Comprehensive paid sales and product training
  • Competitive base salary with uncapped commissions
  • Health, dental, and vision coverage
  • 401k with company match and paid time off
  • Short & long-term disability insurance and flex spending accounts
Full Job Description
Job Description

Join Hearst Connecticut Media Group (HCMG) to help deliver impactful media campaigns for our customers, leveraging our rich history, extensive audience reach and best-in-class advertising solutions!

Role Overview: Hearst Connecticut Media Group is investing in its sales force, and we want you to be a part of it! We are looking for a digitally savvy, highly motivated Account Executive to join our advertising team at Hearst Connecticut Media Group. As a Strategic Account Executive, you will be responsible for developing and managing a sales pipeline and building new business relationships. You will work with your customers to promote compelling solutions that best fit their marketing needs. As an advocate for the customer within the Hearst Connecticut Media Group, the role works in cooperation with other departments to ensure we can meet and exceed customer expectations both in performance and process. Hearst Newspapers operates on a hybrid work week schedule.

Why Hearst Connecticut Media Group? Our people make the difference! Our diverse team is filled with passionate individuals who want to win. We offer an upbeat and collaborative working environment where challenging the norm is encouraged. With ample opportunities to learn new skills and advance within the organization, our team members are given the tools to learn and grow their careers.

What will you do?

  • Lead Generation: Prospect local medium to large sized businesses to show the value of our suite of digital media products from Native content, social media, display, CTV/OTT, programmatic, SEO/SEM to traditional advertising. You will generate new leads through cold calling, networking, and prospecting, as well as staying aware of any new businesses opening in the area. You will own the sales cycle and will have the support of your local Customer success team to aid in continued support post sale!
  • Product Expertise: Become an expert on our digital and traditional products/services. The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own! You will also have full support throughout your career which includes continual learning and training to grow and achieves success as an Account Executive.
  • Execute sales tactics: Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue.
  • Advertising Solutions: Create engaging advertising solutions to solve clients' business needs.
  • Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a large part of the local business community and boosting your clients' businesses through multiple digital media channels.
  • Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.

What will it take to be successful?

  • Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.
  • Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.
  • Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.
  • Communicator: You are a lively and intelligent person with a stimulating influence on others.
  • Trend-Savvy: you will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.

What we're looking for:

  • Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
  • Experience: 4+ years of B2B sales in advertising & media, with a proven track record of overachieving revenue goals.
  • Ability to navigate organizations' decision-making process to drive sales. Success in new business acquisition.
  • Strategic selling and multi-threading within the organization and agency.
  • Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
  • Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.


What we offer:

  • Dynamic Environment: A great work environment where it's never boring.
  • Comprehensive Training: Paid in-depth sales and product training.
  • Competitive Compensation: Competitive base salary with uncapped commissions for unlimited earning potential.
  • Collaborative Culture: Ideas and input are always welcome.
  • Benefits Package: Health, dental, vision coverage, flex spending accounts, short & long-term disability insurance, 401k with company match, and paid time off, and additional perks.

Learn more about Hearst Newspapers at www.joinhnp.com

Join us at Hearst Connecticut Media Group (HCMG), and become part of a team that values innovation, collaboration, and customer success. Apply now to make an impact in the Connecticut advertising market!

About Hearst Connecticut Media Group:
Hearst Connecticut Media Group is the leading news organization in the state, serving readers across all platforms through its news portfolio-including CT Insider, the Connecticut Post, New Haven Register, Danbury's News-Times, Greenwich Time, Stamford Advocate, The Register Citizen, The Middletown Press, The Norwalk Hour, Connecticut Magazine and more. With the largest news gathering team in the state, Hearst Connecticut has a serious journalistic commitment to provide local, watchdog and investigative reporting that informs, educates and entertains the communities they serve. In addition to its journalism, the organization provides innovative, unique advertising and marketing solutions for local and regional businesses to grow and success.

About Us
With 2,500 employees across the nation, Hearst Newspapers (HNP) represents a network of 24 daily and 52 weekly publications, including the San Francisco Chronicle, Houston Chronicle, and Albany Times Union, several top digital-only news and lifestyle sites, including SFGATE andCT Insiderr, marketing services businesses, and entertainment businesses such as King Features Syndicate.

At HNP, we are investing in new and innovative ways to tell stories - growing newsrooms, diversifying tools, evolving platforms - to support the millions of people who trust us each month to help them make informed decisions, take action, and find inspiration.
Join us and be a part of something bigger - Your Headline Awaits.

#LI-EF1

#LI-Hybrid

About Hearst Television Inc

Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
Learn more about Hearst Television Inc
Size
3,500 employees
Industry
Founded
1997

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