Hearst Television Inc

Strategic Account Executive

Hearst Television Inc$60K — $130K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS in Advertising, Marketing, or Communications preferred, or equivalent experience
  • 3+ years in B2B outside sales, specifically in advertising or media
  • Proven track record in new business acquisition and exceeding revenue targets
  • Exceptional presentation, interpersonal, and communication skills
  • Technically proficient in Salesforce, Excel, and PowerPoint

Responsibilities

  • Manage the full sales cycle from prospecting to closing deals
  • Become an expert on the company's digital and print media products
  • Implement effective sales strategies and deliver engaging presentations
  • Develop tailored advertising solutions based on client needs
  • Recommend products and promotional opportunities while managing client objections
  • Maintain client pipeline and revenue forecasts using Salesforce.com

Benefits

  • Dynamic work environment with no dull moments
  • Comprehensive paid training on sales and products
  • Generous benefits package including health, dental, and vision coverage
  • 401k plan with company match
  • Flexible spending accounts, short and long-term disability insurance, and paid time off
Full Job Description
Job Description

Job Description

Role Overview: The Times Union Media Group, and Hearst Newspapers, a Division of Hearst is searching for a dynamic Strategic Account Executive to maximize digital and print sales revenue. You will sell strategic advertising solutions to current and new advertisers, helping their businesses grow by leveraging our media product suite, traffic, and digital data to reach their target audience. This position involves managing a full sales cycle: prospecting, leading presentations, creating proposals, closing business opportunities, and managing post-sales campaign results.Hearst Newspapers operates on a hybrid work week schedule.

What will you do?
  • Own The Full Sales Cycle: Call on local medium to large sized businesses to show the value of our suite of digital media advertising products from social media, digital display, video, SEO/SEM as well as more traditional advertisements. You will have an assigned account list of existing and prospective accounts, but also are encouraged to network. You will own the full sales cycle, working with your clients on a year-round basis, upselling additional products with the support of your local account management team.
  • Product Expertise: Become an expert on our digital and print products/services. The first three weeks of hire, you will be provided with both global and local training to be fully educated before even going out on your own! You will also have full support throughout your career which includes continual learning and training to grow and achieve success as a Strategic ccount Executive.
  • Execute sales tactics: Implementing marketing strategies, delivering effective sales presentations with passion to consistently earn, retain and increase revenue.
  • Advertising Solutions: Create engaging advertising solutions to solve clients' business needs.
  • Client Solutions: Recommend new products and promotional opportunities to current clients and handle objections efficiently. Be a large part of the local business community and boost your clients' businesses through multiple digital media channels.
  • Forecasting: Manage client pipeline and monthly revenue forecast in Salesforce.com.

What will it take to be successful?
  • Purposeful: You are direct and get things done quickly, with confidence, integrity, and determination.
  • Adaptable: You react and adjust to changing conditions and come up with practical ideas to deal with them.
  • Driven: You have self-assurance and competitive drive, delivering high-quality, organized, and repeatable results.
  • Communicator: You are a lively and intelligent person with a stimulating influence on others.
  • Trend-savvy: You will keep informed of industry developments to ensure our digital advertising strategies remain cutting-edge and effective.

What we're looking for:
  • Education: BA/BS degree in Advertising, Marketing, or Communications a plus or equivalent experience.
  • Experience: 3+ years of business-to-business outside sales in advertising or media, with a proven success in new business acquisition and exceeding revenue goals.
  • Skills: Superior presentation, interpersonal, and communication skills. Technically savvy with experience in Salesforce, Excel, and PowerPoint.
  • Mindset: Goal-oriented, competitive, and forward-thinking with strong business and financial acumen.

What we offer:
  • Dynamic Environment: A great work environment where it's never boring.
  • Comprehensive Training: Paid in-depth sales and product training.
  • Competitive Compensation: Competitive base salary with uncapped commissions for unlimited earning potential.
  • Collaborative Culture: Ideas and input are always welcome.
  • Benefits Package: Health, dental, vision coverage, flex spending accounts, short & long-term disability insurance, 401k with company match, and paid time off, and additional perks.

Learn more about Hearst Newspapers at www.joinhnp.com

Join us at Times Union Media Group and Hearst Newspapers, a Division of Hearst and become part of a team that values innovation, collaboration, and customer success. Apply now to make an impact in the Albany, NY advertising market!

In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is up to $60,000 base plus commissions with on target earning potential of $100,000 - $130,000 annualized based on individual performance. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education.

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About Hearst Television Inc

Hearst Television Inc is a broadcasting company that owns and operates 33 television stations in the United States. The company was founded in 1948 and is headquartered in New York City. Hearst Television is a subsidiary of Hearst Communications, which is one of the largest diversified media and information companies in the world. The company's stations reach approximately 21 million households across the United States, making it one of the largest television station groups in the country. Hearst Television's stations are affiliated with major broadcast networks such as ABC, NBC, CBS, and FOX.
Learn more about Hearst Television Inc
Size
3,500 employees
Industry
Founded
1997

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