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Meaningful Work From Day One
Join our team at Brown-Forman to play a key role in driving success and leading strategic growth across Colorado. In this role, you will guide a talented team, develop and manage brand sales and marketing plans, and oversee distributor relationships to achieve key objectives.

What You Can Expect
Leadership
● Serve as coach and leader to the team, ensuring they progress in their roles, preparing them for future opportunities.
● Monitor business performance.
● Ensure the local team remains clear on objectives and prioritization of those objectives.

Planning & Analysis
● Manage and build brand sales/marketing plans and budgets to meet or exceed the net sales targets developed and approved by General Manager and Region Director.
● Leads strategic business decisions within the state of Colorado.
● With the support of the General Manager, Operations and Finance team; build and communicate the brand commercial plans to Distributor Leadership - agree on objectives, targets, priorities and budgets.
● Lead pricing strategies. Must be able to plan based on long term outlook.
● Analyze and plan full channel business, chain and independent accounts for the state of Colorado.
● Lead evaluation and adjustment to plans based on performance and success in the market.
● Monitor and communicate competitive, consumer and pricing activity and make changes or recommendations to General Manager, Finance Manager and Marketing Manager.
● Leads the review meetings with distributors.

Distributor & Agency Management
● Serves as the primary contact with distributor leadership.
● Collaborates with distributor General Sales Managers & Managing Directors for oversight of business management and execution.
● Responsible for the execution of all assigned state commercial and chain plans with the distributor team, and holding them accountable to agreed upon targets/goals.
● Monitors and measure performance of all distributor activities that affect Brown Forman brands.
● Reconciliation and consistent management of assigned state distributor investment, brand spending and brand activity support.

What You Bring to the Table
● Seasoned sales professional with a minimum of 5 years of experience in the beverage alcohol industry with demonstrated success meeting key metrics.
● Demonstrated ability to build relationships and maintain effective working relationships with distributors and accounts and all internal stakeholders.
● Excellent manager and developer of people: demonstrated commitment to providing regular, constructive feedback to business partners; demonstrated coaching ability; ability to objectively assess both skills and potential.
● Demonstrated knowledge of on- and off-premise business and three-tier distribution system
● Team leader: Able to build and sustain effective, results-producing teams, within the state, across business functions, and with business partners.
● Action-oriented: Responds in a timely and effective manner to business issues and opportunities.
● Highly organized: capable of meeting multiple deadlines and juggling multiple projects.
● Literate with word processing programs (such as Word), spreadsheet programs (such as Excel), and presentation programs (such as PowerPoint).
● Must be able and willing to travel (by air and car) up to 30% of the time.
● Must be able to lift up to 30 pounds.
● Must be able to work weekends and nights as needed to perform responsibilities of the job including brand activations and marketing initiatives.
● Must have a valid driver’s license.

Pay

The pay range for this role is $118,000–$132,000 plus a 10% Cost of Labor Allowance bringing the range of pay to $129,800 - $145,200 paid semi-monthly and a 30% bonus. The 30% bonus will be calculated off the base pay and cost of labor allowance paid annually contingent on performance of the company and individual.

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