About the Team:

The Guest Lifecycle & Loyalty (LILO) team is building what amounts to a world-class marketing agency for every restaurant on Owner - running automatically, at scale, with data-driven optimization that even a great agency could never match. We own the messaging, loyalty, and intelligence that turn first-time guests into repeat guests and long-term regulars across email, SMS, and push, along with the systems that power segmentation, experimentation, and measurement - so restaurants can reliably grow repeat orders and lifetime value.

Our work sits at the intersection of product, data, and deliverability/reliability: we're scaling high-volume communications safely, improving attribution and experimentation rigor, and raising the quality and timeliness of the customer data that drives personalized outreach.

And we're at an inflection point. The foundations - reliable delivery, trustworthy attribution, modern campaign infrastructure - are coming together, and that unlocks the exciting part: making marketing radically more personalized at both the restaurant and the guest level. Picture campaigns that generate themselves from real-world signals, creative that adapts to each restaurant's brand voice, and channel, item, and offer decisions optimized for each individual guest. Some of that will run on LLMs; much of it, at guest scale, will require classic ML systems we haven't built yet.

What you'll work on:

• Set the technical direction for the personalization platform - the systems that decide who we reach, when, on which channel, and with what creative, item, and offer - and chart the path from today's foundation toward an increasingly autonomous, agent-assisted future.
• Build the intelligence layer, combining LLM-powered and classic ML approaches to personalize marketing at restaurant and guest scale, where cost and latency mean we can't just reach for a model call every time.
• Own the hard, high-leverage problems that make all of this possible and trustworthy - reliable high-volume sending, an experimentation and measurement engine teams can trust, and the data quality that great personalization depends on.
• Turn one-off campaign work into a durable platform, so launching a new guest journey becomes configuration rather than a bespoke engineering project - creating leverage for the entire team.
• Amplify the engineers around you - set the technical bar, mentor and grow engineers within and beyond LILO, lead design reviews, and leave the people and systems you touch meaningfully better.
• Help shape the roadmap alongside Product, Data, and Marketing, bringing clarity to ambiguous, open-ended problems and helping decide what we take on next.

What we need:

• Staff-level technical leadership.
  A track record of owning and driving ambitious, multi-person initiatives that cross team boundaries - from a vague but exciting idea through to measurable, durable impact. (Typically 8+ years of relevant experience.)
• A multiplier mindset.
  You make the engineers around you better - through mentorship, high standards, thoughtful design review, and the patterns and systems you leave behind.
• Strong backend and systems depth.
  Comfort designing reliable, high-scale services and data pipelines, with good instincts for where to invest in robustness and where to move fast.
• A data- and experimentation-driven mindset.
  You reach for holdouts, incrementality, and measurement to know what's actually working - and you're excited to apply ML and AI to real product problems.
• Comfort with ambiguity and a bias for impact.
  You turn open-ended, aspirational goals into concrete technical bets, and you're energized rather than daunted by problems nobody has solved yet.
• Clear communication and influence.
  You align stakeholders and move decisions across teams without relying on authority.

Pay and benefits

• The estimated starting base salary range for this role is $220K-$240K depending on level, location and experience, plus a generous pre-IPO equity package
• Other benefits include comprehensive health coverage, work from anywhere (remote-first workplace), unlimited PTO - plus extra fun perks!