General Motors

Staff Product Manager - Head-Up Display

General Motors • $120K — $150K *
Warren, MI 48089Hybrid
Manufacturing & Automotive
5 - 7 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 5+ years of experience in product management or related fields; expertise in technology products (embedded, mobile, web) required.
  • Proven capabilities in leading cross-functional teams and influencing stakeholders without direct authority.
  • Exceptional written and verbal communication skills to clearly articulate user needs and technical constraints.
  • Experience in leveraging data and research for informed decision-making, including usability and human factors analysis.
  • Proficient in navigating ambiguity and making strategic tradeoffs to achieve safety and customer experience goals.

Responsibilities

  • Define and drive the HUD product vision and strategy focused on driver safety and information delivery.
  • Develop a comprehensive product roadmap integrating UX, software, and hardware requirements with clear milestones.
  • Translate customer insights and usability research into actionable product specs and success metrics.
  • Lead cross-functional teams to execute product strategy while balancing value, cost, and feasibility.
  • Ensure all safety content aligns with regulatory compliance through collaboration with Legal and Compliance teams.
  • Monitor product post-launch for continuous improvement and communicate status effectively to stakeholders.

Benefits

  • Participation in a company vehicle evaluation program with access to a General Motors vehicle for assessment.
  • Relocation benefits may be available for qualifying candidates.
Full Job Description

Job Description

The Staff Product Manager, HUD (Head-Up Display) is responsible for defining, delivering, and continuously improving head-up display experiences that help drivers keep their attention on the road while receiving timely, relevant information. This role partners closely with Design, Software, Hardware, Safety/Systems, Legal/Compliance, and Vehicle Programs to translate customer needs into a clear product vision, roadmap, and measurable outcomes. 

What You’ll Do (Responsibilities):

  • Own the end-to-end HUD product vision and strategy (content hierarchy, information density, driver attention, and safety-critical alerting principles). 

  • Create and maintain a prioritized roadmap spanning UX, software, optics/display hardware, and vehicle program integration; define milestones, dependencies, and release scope. 

  • Translate customer insights, usability research, and telemetry into product requirements, success metrics, and experiments (A/B tests, clinics, simulator/on-road studies). 

  • Lead cross-functional execution with Design, Engineering, Program, Legal, Safety, and Quality; manage tradeoffs between customer value, cost, technical feasibility, and schedule. 

  • Ensure compliance alignment for safety-related content and driver assistance messaging (definitions, disclaimers, and human factors considerations) in collaboration with Legal/Compliance. 

  • Drive continuous improvement through post-launch monitoring, defect triage, and feature iteration; communicate status and decisions clearly to executive and working-team stakeholders. 

Yours Skills & Abilities (Required Qualifications):

  • 5+ years of product management or similar experience delivering technology products (embedded, mobile, web, UX, interface, or platform), including defining requirements and road maps. 

  • Demonstrated ability to lead cross-functional teams and influence without authority across design, engineering, program management, and stakeholders. 

  • Strong written and verbal communication skills, including the ability to synthesize user needs, business goals, and technical constraints into clear narratives. 

  • Experience using data and research to make decisions (metrics, instrumentation, customer research, usability/human factors inputs). 

  • Comfort operating in ambiguity and making principled tradeoffs to meet safety, customer experience, and business objectives. 

What Can Give You a Competitive Edge (Preferred Qualifications):

  • Experience with in-vehicle HMI, HUD/cluster/infotainment, or ADAS UX, including driver attention and safety-critical alerting considerations. 

  • Familiarity with display/optics constraints (brightness, ghosting, field of view, image distance) and how they impact user experience and requirements. 

  • Experience partnering with Safety/Systems, Legal/Regulatory, and Quality teams to ship features with compliance considerations. 

  • MBA or other advanced degree; automotive or consumer electronics background. 

Company vehicle: Upon successful completion of a motor vehicle report review, you will be eligible to participate in a company vehicle evaluation program, though which you will be assigned a General Motors vehicle to drive and evaluate. Note: program participants are required to purchase/lease a qualifying GM vehicle every four years unless one of a limited number of exceptions applies.

#LI-KE2

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc). This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}. The selected candidate will be required to travel <25% for this role. This job may be eligible for relocation benefits.

About General Motors

General Motors Company engages in the manufacture and sale of cars and trucks in the United States, China, Brazil, Germany, the United Kingdom, Canada, and Italy. It offers sedans, crossovers, sport utility vehicles, pick-up trucks, coupes, sports/convertibles and hybrid vehicles, hatchbacks/wagons, and vans, as well as mini cars in India. The company also provides parts and accessories, such as iPod and MP3 compatibility, mobility accessories, performance parts, AC parts and services, and merchandise. In addition, it offers vehicle safety, security, and information services. The company provides used vehicles. It offers its products through dealers and distributors. General Motors Company was formerly known as NGMCO, Inc. and changed its name to General Motors Company in July 2009. The company was incorporated in 2009 and is based in Detroit, Michigan. It operates manufacturing facilities in India, the United States, and Canada. General Motors Company operates as a subsidiary of the United States Department of The Treasury. General Motors led global vehicle sales for 77 consecutive years from 1931 through 2007, longer than any other automaker, and is currently among the world's largest automakers by vehicle unit sales. General Motors acts in most countries outside the USA via wholly-owned subsidiaries but operates in China through 10 joint ventures. GM's OnStar subsidiary provides vehicle safety, security, and information services. In 2009, General Motors shed several brands, closing Saturn, Pontiac, and Hummer, and emerged from a government-backed Chapter 11 reorganization. In 2010, GM made an initial public offering IPOs to date and returned to profitability later that year.

General Motors Careers

Join the dynamic team at General Motors, a global leader in automotive innovation and technology. At General Motors, we offer unparalleled job opportunities that propel your career forward while contributing to a legacy of engineering excellence.

Work You’ll Do

Embark on a career with General Motors to drive the future of mobility. Our team is dedicated to redefining the automotive landscape through innovation and leadership in electric vehicles and sustainable solutions. By joining us, you will be part of a culture that values diversity, teamwork, and continuous professional growth.

Transform Your Career

General Motors is not just a company; it's a community where you can grow your skills alongside the best in the industry. Our leadership is committed to providing every employee—from interns to senior professionals—with opportunities for career advancement, leadership development, and diversity training.

Innovate and Lead

At General Motors, innovation is at the core of everything we do. From research and development to manufacturing, our teams work collaboratively to lead the industry with cutting-edge technologies and sustainable practices. We encourage our employees to think big and push the boundaries of what’s possible.

Join Our Global Team

As part of our global workforce, you will collaborate with talented individuals who are passionate about shaping the future of transportation. General Motors offers a variety of career paths in engineering, design, IT, marketing, and more. With over 155,000 employees worldwide, our network provides expansive opportunities for networking and professional development.

Internship Programs and Employment Benefits

Start your career journey with a General Motors internship, where you can apply your academic knowledge to real-world projects. Our internships provide a robust foundation in the automotive industry, with mentorship from experienced leaders. Full-time employees enjoy a wealth of benefits, including comprehensive health care, retirement plans, and performance bonuses, ensuring that your hard work is rewarded.

Explore Job Opportunities

Whether you’re a seasoned professional or a recent graduate, General Motors offers positions that leverage your unique skills. Our hiring process is designed to identify and nurture talent, focusing on aligning your capabilities with the right opportunities for growth within the company.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At General Motors, we look for innovative, driven, and solution-oriented team players. Explore the possibilities that await you in a career at General Motors.

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Customize your subscription to receive job alerts, latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities available at General Motors. Embark on a journey of growth, innovation, and leadership at General Motors. Shape your future in an environment that fosters diversity, learning, and the pursuit of excellence. Join us and redefine the roads of tomorrow.
Learn more about General Motors
Size
157,000 employees
Market Cap
$46.9 billion
Industry
Manufacturing & Automotive
Net Income
$6.4 billion
Founded
1908
5 Year Trend
-3.2%
Revenue
$122.4 billion
NASDAQ
GM
* Ladders Estimates

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