Fanatics

Staff Product Designer, Shop

Fanatics$136K — $190K *
Consumer Technology
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years in Product Design, with Staff-level experience overseeing design for entire teams.
  • E-commerce or merchandising design background, understanding fan purchasing behaviors.
  • Strong systems thinking with proven history in building and adopting design patterns.
  • Proficiency in prototyping within the product's code/app environment and using AI tools.
  • Demonstrated ability to mentor designers and elevate design standards across teams.
  • Adaptability to a fast-paced, mobile-first environment with shifting priorities.

Responsibilities

  • Lead end-to-end design for the Shop experience, focusing on discovery, merchandising, and checkout.
  • Drive multi-milestone design programs towards business outcomes with minimal oversight.
  • Define and establish the Shop pod's design system for product components.
  • Utilize prototyping, including within the app, to guide design decisions with actual data.
  • Set standards for design evaluation and validation, influencing handoffs to engineering.
  • Mentor fellow designers, fostering collaboration and skill development within the Shop pod.

Benefits

  • Comprehensive health and wellness plans.
  • 401(k) with company match.
  • Flexible work arrangements and paid time off.
  • Employee discount on Fanatics merchandise.
  • Opportunities for professional development and career growth.
Full Job Description


The Fanatics App is becoming the daily home for sports fans - the place they buy, bet, collect, and play from one connected surface. The Shop pod owns the commerce heart of that experience: how fans discover, browse, and buy licensed gear, jerseys, and exclusive drops without ever leaving the app they already live in.

You'll lead design for the App Shop experience discovery, merchandising, product detail, and the handoff into cart and checkout - inside an app built to serve fans who come in wanting three very different things: to shop, to play, or just to check the score. Shop has to earn its place next to those other surfaces, feel unmistakably Fanatics, and convert without ever feeling like a bolted-on storefront.

This is a hands-on Staff role. You'll set the design direction for the pod, ship the work yourself, and raise the design bar for the team around you.

WHAT YOU'LL OWN
  • End-to-end Shop design: discovery and browse, merchandising and personalized recommendations, product detail, and the cross-sell and post-purchase moments that turn a single sale into a habit.
  • Multi-milestone design programs, at times ambiguous - you'll drive them to business outcomes with minimal oversight, shaping product vision and managing stakeholders and team capacity.
  • The pod's slice of the FanApp design system: patterns for product cards, merchandising modules, and recommendation surfaces that other pods can adopt.
  • Prototyping as the way you decide, including in the product environment itself (code/app, not just Figma) - using AI tools to explore and validate real behavior against real data and backend constraints.
  • Design evaluation and validation standards for the pod: setting the bar for how work gets critiqued, redlined, and handed off to engineering.
  • Mentorship for designers on and around the Shop pod - craft, ownership, and collaboration.

HOW YOU'LL WORK

You'll partner closely with the Shop pod's Product Manager and Engineering Manager, sitting inside the pod rather than serving it from a distance. You'll also work horizontally with the other FanApp design staff and leads to keep Shop's patterns coherent with the rest of the app - Home, Scores, Loyalty, and beyond.

Expect to partner with pod leadership on planning and roadmap-building, influencing what gets prioritized based on user insight, design principles, and business impact - and to connect that strategy to your own day-to-day execution.

WHAT SUCCESS LOOKS LIKE
  • A Shop experience that measurably grows conversion and repeat purchase, especially among Shop-led Fans, without alienating fans who came to the app for other reasons.
  • Discovery and merchandising patterns adopted elsewhere in the app because they're good, not because they're mandated.
  • A visibly lower drop-off between discovery, product detail, and the handoff to cart/checkout.
  • A team that ships with a higher craft bar because you raised it.

WHAT WE'RE LOOKING FOR
  • 10+ years in Product Design, with experience operating at Staff scope - owning design across a team, not just a feature.
  • E-commerce, shopping, or merchandising design experience; you understand what makes a fan click "buy" versus keep scrolling.
  • Strong systems thinking - you've built patterns and components that other teams adopted, and you know why some libraries stick and most don't.
  • Prototyping fluency, including in the product's own code/app environment, and comfort using AI tools to move faster without losing rigor.
  • A track record of mentoring designers and setting design/craft standards for people beyond yourself.
  • Comfort in a mobile-first, fast-moving consumer environment where the roadmap can be ambiguous and priorities shift.

DESIGN CRAFT
  • You design complete systems, not just screens - you can hold the whole Shop experience in your head without losing the individual moment.
  • You're a custodian of visual and interaction quality for your area, and you know when to simplify and unify rather than add another pattern.
  • You prototype fluently enough to settle debates with a demo instead of a deck.
  • You mentor by example - the designers around you get better because they're working next to you.
  • You understand the data and backend realities well enough to design interactions that are feasible, resilient, and predictable at the edges.


Ranges will change based on country and state of residence, which are reflected in Geographical Zones defined by Fanatics Betting and Gaming. The range incorporates all of our Geographical Compensation Zones and is subject to change as the Zone associated with the actual offer is confirmed. In addition to the base and bonus, full-time employment, and more. For information about our benefits, please visit https://benefitsatfanatics.com/

Salary Range

$136,000-$190,000 USD

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About Fanatics

Fanatics is a leading retailer of licensed sports merchandise. The company was founded in 1995 and has grown to become the largest online retailer of officially licensed sports merchandise in the world. Fanatics offers a wide range of products, including jerseys, hats, and other apparel, as well as collectibles and memorabilia. The company has partnerships with all major sports leagues and teams, as well as with individual athletes. Fanatics is committed to providing a seamless shopping experience for its customers and has invested heavily in technology and logistics to ensure fast and reliable delivery.
Learn more about Fanatics
Size
5,000 employees
Industry
Founded
1995

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