Stellantis

SRT-Direct Connection-Performance Parts Retail Sales Manager

Stellantis • $75K — $95K *
Auburn Hills, MI 48326In-Person
Retail & Consumer Goods
5 - 7 years of experience
2 months ago
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in a relevant field
  • 5+ years of experience in automotive retail or aftermarket performance parts
  • In-depth knowledge of performance upgrades and racing components
  • Demonstrated leadership and team-management capabilities
  • Outstanding communication and customer service skills
  • Strong analytical abilities with experience in sales and inventory management
  • Willingness to work evenings and weekends as needed

Responsibilities

  • Develop strategies to boost sales of performance parts and accessories
  • Set and track sales targets through KPIs
  • Create promotions and seasonal campaigns to increase revenue
  • Drive customer conversion from various channels
  • Provide expert guidance on performance parts and components
  • Handle escalated customer issues to maintain satisfaction
  • Train and mentor retail sales staff to enhance their skills
  • Manage inventory levels and collaborate with suppliers for product optimization
  • Monitor financial performance and implement efficiency improvements
  • Support marketing efforts and engage with the automotive community

Benefits

  • Opportunities for professional development and training
  • Engagement with automotive enthusiasts and local communities
  • Collaboration with a passionate team in a specialized field
  • Exposure to cutting-edge automotive technology and products
  • Dynamic work environment with a focus on performance culture
Full Job Description
The Performance Parts Retail Sales Manager is responsible for driving revenue, customer engagement, and profitability within a performance parts retail environment. This role oversees sales operations, optimizes product assortment, and ensures customers receive expert guidance on high-performance, racing, and aftermarket components.

Key Responsibilities:
  • Sales Leadership & Revenue Growth
    • Develop strategies to increase sales of performance parts, accessories, and aftermarket upgrades.
    • Set sales targets for the team and track progress using KPIs.
    • Create promotions, merchandising plans, and seasonal campaigns to maximize revenue.
    • Drive conversion from online leads, walk-in customers, and phone inquiries.
  • Customer Engagement & Product Expertise
    • Provide expert guidance on performance parts-engine components, suspension, exhaust, tuning, forced induction, etc.
    • Resolve escalated customer issues and maintain high customer satisfaction scores.
    • Conduct product demos, workshops, or community engagement events (cars & coffee, track days, etc.).
  • Team Management & Training
    • Assist in recruitment, training, and mentor retail sales staff at dealers.
    • Conduct regular coaching sessions to strengthen product knowledge and sales techniques.
    • Ensure team members stay current on new performance products and technologies.
  • Inventory, Merchandising & Vendor Coordination
    • Manage inventory levels for high-demand SKUs and seasonal performance categories.
    • Work closely with purchasing teams and suppliers to optimize product mix.
    • Ensure proper merchandising, signage, and displays that highlight key performance items.
  • Retail Operations & Profitability
    • Monitor margins, product profitability, and overall financial performance of the product portfolio.
    • Implement process improvements to increase operational efficiency for dealers who sell performance products
  • Marketing & Community Building
    • Support marketing campaigns, social media content, and digital promotions.
    • Engage with local car clubs, racing organizations, and enthusiasts to grow brand presence.
    • Host events that promote performance culture and drive store traffic.


Basic Qualifications:
  • Bachelors Degree
  • 5 or more years of experience in automotive retail, aftermarket performance parts, or motorsports sales
  • Strong knowledge of performance upgrades, tuning, and racing components
  • Proven leadership and team-management skills
  • Excellent communication, customer service, and sales abilities
  • Strong analytical skills with experience using sales reports and inventory systems
  • Ability to work evenings/weekends as required by retail schedule

Success Metrics:
  • Retail sales revenue and margin growth
  • Customer satisfaction and repeat-purchase rates
  • Inventory turns and product availability
  • Store traffic growth and community engagement

About Stellantis

Stellantis is a multinational automotive manufacturer formed in 2021 by the merger of Fiat Chrysler Automobiles and Groupe PSA. The company designs, produces, and sells a wide range of vehicles under various brands, including Alfa Romeo, Chrysler, Citroen, Dodge, DS Automobiles, Fiat, Jeep, Lancia, Maserati, Opel, Peugeot, Ram, and Vauxhall. Stellantis operates in over 130 countries and has 14 brands in its portfolio. The company is committed to sustainable mobility and has set ambitious targets for reducing its carbon footprint and increasing the share of electric vehicles in its sales.
Learn more about Stellantis
Size
400,000 employees
Market Cap
$44.9 billion
Industry
Manufacturing & Automotive
* Ladders Estimates

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