Amazon

Sr. Worldwide GTM Specialist - SQL Server, Data & AI GTM

Amazon$147K — $200K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience with Data & AI technologies, including AI/ML, GenAI, and database/storage.
  • 5+ years in Go-To-Market, Business Development, Sales, or Consulting roles.
  • Bachelor's degree is required.
  • Proven skills in interpreting data for business recommendations.
  • Ability to convey complex technical concepts to diverse audiences.

Responsibilities

  • Own the SQL Server migration pipeline and track key performance metrics.
  • Develop field enablement materials such as migration playbooks and competitive battle cards.
  • Craft compelling competitive positioning narratives for migration incentives.
  • Gather field feedback and influence product roadmap priorities.
  • Report on metrics like Created ARR and win/loss rates to leadership.

Benefits

  • Comprehensive health insurance (medical, dental, vision) including mental health support.
  • 401(k) matching plan to support retirement savings.
  • Paid time off and parental leave for work-life balance.
  • Flexible spending accounts and adoption/surrogacy reimbursement coverage.
Full Job Description
Enterprises want cloud choice for their SQL Server workloads, but the path forward isn't always obvious when the company that sold them the database is also trying to sell them the cloud. If you understand that tension deeply - the licensing dynamics, the enterprise agreements - this role was built for your expertise.

AWS has been running SQL Server workloads at scale for over a decade, with deep investment in managed operations, licensing flexibility, and pricing innovation that give customers real options they can't get anywhere else. We are looking for a WW GTM specialist who can turn that investment into launched customer workloads.

In this high-visibility, high-impact role, you'll own the SQL Server migration pipeline - Created ARR, Launched ARR, velocity, win rates - and build the field motions, partner plays, competitive positioning, and enablement programs that drive it. You'll be supported by a global specialist field force, dedicated funding programs, and executive backing from senior AWS leadership. This isn't advisory - you build, you ship, you measure, you iterate.

Key job responsibilities

- Pipeline Ownership: Owns the SQL Server migration pipeline number - directly accountable for Created ARR, Launched ARR, pipeline velocity, and win rates.

- Field Enablement at Scale: customer value proposition, migration playbooks, licensing optimization workshops, competitive battle cards, discovery scripts, and prospecting content. Design for self-service - field teams should be able to execute without WW escalation.

- Competitive Positioning: Build the field narrative for "why migrate now" and "why AWS over competitors." Ground positioning in economic analysis, operational simplification, and customer proof points.

- Influence Product Roadmap: synthesize field feedback, customer feature requests, competitive gaps, and adoption blockers into structured input for product/engineering teams and shape what gets built next.

- Metrics and reporting: Track Created ARR, Launched ARR, pipeline velocity, assessment-to-opportunity conversion, win/loss rates by segment and geo, partner contribution. Deliver insights to leadership through weekly/monthly reporting and business reviews.

BASIC QUALIFICATIONS

- 5+ years of working with Data & AI related technologies, including, but not limited to, AI/ML (Artificial Intelligence/Machine Learning), GenAI (Generative AI), Analytics, Database, and/or Storage experience

- 5+ years of Go-To-Market, Business Development, Sales, or Consulting experience

- Bachelor's degree

PREFERRED QUALIFICATIONS

- Experience interpreting data and making business recommendations across leadership and cross-functional teams

- Experience explaining complex technical concepts to various business and technical audiences

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, TX, Austin - 147,900.00 - 200,100.00 USD annually

USA, WA, Redmond - 147,900.00 - 200,100.00 USD annually

USA, WA, Seattle - 147,900.00 - 200,100.00 USD annually

About Amazon

Audible is a provider of spoken audio information and entertainment , on the Internet. They provide premium spoken audio content, such as audio versions of books and newspapers and radio programs, that is delivered over the Internet and played back on personal computers and hand-held electronic devices. The Audible service allows consumers to purchase and download their content from their Website, store it in digital files and play it back on personal computers and electronic devices. More than 15,000 hours of audio content are available on their Web site, including audio versions of books, periodicals and radio programs. Several manufacturers have agreed to support and promote the playback of their content on their hand-held audio-enabled electronic devices.

Amazon Careers

Joining Amazon presents an unparalleled opportunity to become part of a vibrant team pushing the boundaries of innovation and growth in the global marketplace. As a leader in e-commerce, technology, and logistics, Amazon offers a variety of job opportunities that cater to a range of skills and professional interests. Work You’ll Do At Amazon, every day is an opportunity to collaborate with the brightest minds in technology and business to redefine what’s possible. Whether you’re interested in software development, marketing, human resources, or customer service, Amazon has a position waiting for you. Transform the way the world shops and innovates with our diverse and inclusive team. Amazon is not just a company; it’s a community where you can drive real change and contribute to projects impacting millions globally. Lead with Innovation and Leadership Amazon is the perfect place to enhance your leadership and innovation skills. Our culture encourages pushing the envelope and imagining the unimaginable. Here, you will lead projects that challenge the status quo and define new industry standards. Work with a team that values diversity and is committed to creating an inclusive environment. Our leadership is focused on harnessing the collective power of unique perspectives to foster growth and innovation. Explore Amazon’s Employment Benefits Amazon’s commitment to its employees extends beyond just career growth. We offer competitive benefits, including health care, parental leave, and diversity training, ensuring that our team not only excels professionally but also enjoys well-being and security. Internship and Networking Opportunities Start your career with an Amazon internship and gain hands-on experience that matters. Our internships provide a gateway to full-time employment and an opportunity to network with professionals across various sectors of the company. Future-Proof Your Career With Amazon, your career path is filled with numerous opportunities for advancement. Our learning and development programs are designed to nurture your professional growth and keep you at the forefront of industry trends. Stay Connected Join Our Team Discover the job opportunities at Amazon that match your skills and interests. We are constantly on the lookout for passionate, curious, and innovative team players ready to make a difference. Keep Up to Date Stay ahead with career tips, insider perspectives, and industry-leading insights you can put to use today—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Explore the exciting and rewarding career opportunities that await at Amazon. Amazon is more than just a company—it’s a platform for building a promising future. Whether you’re starting or looking to advance your career, Amazon offers the resources, support, and network you need to succeed. Join us, and be a part of our continuing mission to be Earth's most customer-centric company.
Learn more about Amazon
Size
1,608 employees
Market Cap
$832.6 billion
Industry
Net Income
$21.3 billion
Founded
1994
5 Year Trend
+28.1%
Revenue
$386 billion
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